This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
How To Fix A Manual Action
In recent weeks, there’s been chatter about a large influx of manual actions. This got me thinking: how many people actually know how to fix manual actions? Stay tuned, ’cause you’re gonna learn today! But First, the Basics: What Is a Manual Action? A manual action is a manual penalty …
Continue Reading >> -
Spirit of Giving: Good for Your Business, Better for Your Community
When you work with great people, not only do you produce great work and have fun doing it, but together as a team you can do great things outside of the office. This year, my colleagues came through for two families in need, and I’m so proud to tell you …
Continue Reading >> -
Are You a Homer or a Lisa? Psychographics Demystified via The Simpsons
In marketing, half the battle is understanding your typical clientele. Understanding your customers is crucial in marketing directly to your niche targeted audience. That being said, understanding the ins and outs of your customers can often be daunting and tricky…But wait—hope is not lost! Look in the sky! It’s a bird…it’s a plane…it’s …
Continue Reading >> -
This Is How We Do It! Search Influence Works Hard and Plays Hard
When I was hired at Search Influence, I knew I could look forward to an exciting company culture. Having watched movies such as The Internship and The Social Network, I was excited to be a part of a tech company with a cool culture and quirky traditions. I envisioned seeing …
Continue Reading >> -
The Easy Guide to Holiday Marketing: Four Tips to Help Land Last-Minute Shoppers
The Black Friday frenzy might be over, but that doesn’t mean people are done shopping. If your customers are anything like me, they’ll be walking through your doors at noon on Christmas Eve. So how do you score the last-minute shoppers? Here are a few easy, last-minute marketing tips to …
Continue Reading >> -
A Brand by Any Other Name: The Importance of Brand Consistency
In the world of SEO, consistency really is key. Any deviation from the norm can negatively affect you in search results and in the eyes of your potential customers. Consistency with your NAP (name, address, phone number) is important throughout your website, social channels, and on any directories you’re listed …
Continue Reading >> -
Dude, Where’s My Location? Google Removes Location Search Ability
While most people were recovering from Thanksgiving food comas on December 1st, Google was quietly removing the ability to change the location of your search. For those of you who don’t fondly remember, there used to be an option in the search tools that allowed you to pretend you were …
Continue Reading >> -
The CHARGED Culture: Kudos, Core Values, and Our Collaborative Workplace
My six months at Search Influence have been exciting to say the least. On my first day, I really had no idea of what to expect. I was so nervous about being the new person and fitting in, and on top of that, I knew very little about SEO. What …
Continue Reading >> -
An Update: How to Get Rich (Answers, That Is) with Google
Editor’s Note: This post was originally published on December 3, 2015, and then updated on July 28, 2016, to provide you with the latest information. 2016 Rich Answers: Update Over the years, we’ve continued to follow and analyze Google’s perpetually evolving search engine results page (or SERP) to stay on top …
Continue Reading >> -
Tech It Out: Scripting Automated Emails of Extracts with Tableau
Businesses now more than ever need effective, data-driven metrics to drive solid, evidence-based workflows. More and more small- and medium-sized companies are realizing an increased demand for data visualization to be able to quickly and clearly communicate exactly what is happening at every level in their business. A Stanford-born company …
Continue Reading >>