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CityBusiness Names Search Influence in Its 2023 Best Place to Work List
Search Influence is excited to announce we have been named to CityBusiness’s 2023 Best Places to Work list in the Small Company category. This is our second year in a row receiving this honor and our fourth time overall. What Is the CityBusiness Best Places to Work List? Every year, …
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Search Influence and UPCEA to Present Webinar: “The Power of CPI to Measure Higher Ed Success”
On Tuesday, October 24, Search Influence and UPCEA will host the live webinar, “The Power of CPI to Measure Higher Ed Marketing Success.” Join us for a discussion on all things cost-per-inquiry (CPI), calculating this metric, and what it means for your institution’s bottom line. The Power of CPI in …
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Organic & Paid Search: Stretch Your Advertising Budget With this Dynamic Duo
Key Insights Marketers who invest in paid search but don’t use SEO miss out on valuable opportunities to grow their brand, impact, and results. Paid search offers immediate, measurable results, while organic search provides long-term, cost-effective benefits. Both are essential for a balanced marketing approach that captures the ideal target …
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The US Search Awards Shortlists Search Influence for the Best Use of Search Category
We’re thrilled to announce the selection of Search Influence as a finalist for the 2023 US Search Awards in the “Best Use of Search B2C – PPC” category. The US Search Awards nominated our work, the Graduate Certificate campaign for the Tulane School of Professional Advancement (SoPA), as a standout …
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Higher Ed SEO Metrics Must Be a Priority: Unpacking Paula French’s UPCEA Blog
Data is the key ingredient of any successful search engine optimization (SEO) strategy. But for many higher ed institutions, tracking and reporting of the proper metrics falls to the wayside, and the consequences are more than just deans and directors left in the dark. Failing to use data properly means …
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SEO Skyscraper Method + ChatGPT Data Mining = Winning the SERP
I can’t believe I’m sharing this, but after doing it a few times, I realized that the Skyscraper Technique, when paired with ChatGPT data mining, is too good to keep to myself. But look, don’t tell anyone else, alright? Everybody’s afraid of the impact of derivative content. I say, if …
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Top 5 SEO Skills Necessary to Drive Results
Key Insights Proper search engine optimization (SEO) increases the chances your website will rank highly in search engine results, which could introduce more people to your brand. Keyword research, content writing, SEO-focused web development, link building, and analytics are all key SEO skills that work together to give you greater …
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SEO for Higher Education Institutions: Invest Now Or Pay Later
Key Insights: Institutions need to maintain a well-optimized online presence to ensure they connect with students effectively. Even though SEO is foundational for digital marketing, 51% of universities lack a well-defined SEO plan, representing a significant missed opportunity for increased visibility and engagement. SEO can’t be sidelined or delayed, especially …
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10 Winning Higher Education Marketing Strategies
Research shows that 93% of Americans think they are better drivers than average, 90% of teachers think they are more skilled than their peers, and this overestimation is pervasive across many skills — including logic tests. For the typical higher education institution, effective marketing strategies are like that. Mathematically speaking, …
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Search Influence Adds Two New All-Stars to the Team
Search Influence is proud to announce the addition of two new team members. Contact our digital marketing agency in New Orleans to learn more.