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You’ll Never Believe How Clickbait Techniques Are Causing the Downfall of Ads
The atmosphere for Internet advertisers has changed over the past couple of years following a trend that marketers of the past simply didn’t see coming. Thanks to an overuse of several marketing techniques, including clickbait titles, dynamic advertising, and uninspired cookie-cutter content, Internet users have learned ways to avoid ads …
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Stalking, Espionage, and More: The Guide to a Successful B2B Marketing Campaign
Dealing with business to business, or B2B, clients in search engine optimization, search engine marketing, or social media can be challenging. There is an extra layer of difficulty associated with a technical business that you don’t typically have when working on B2C campaigns. The key to starting a B2B online …
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A Little Bit Goes a Long Way: Small Steps For Improving Your Online Presence
Establishing your online presence can seem like a daunting task for small businesses or those who are less knowledgeable about the tech world. Fortunately, there are a few simple ways to market your brand and engage your customers without the hassle. Taking actions like creating social media accounts, keeping your …
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Retool Your Online Presence: 3 Tips for Small Auto and Home Repair Businesses
Everyone can relate to the frustration surrounding a defunct air conditioning unit or a well-traveled car falling apart—which is part of the reason why HVAC and auto repair companies are ubiquitous, particularly in the small business arena. As it stands today, there are over 1 million home and auto emergency …
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Don’t Leave Your Website Buffering: How to Make Big SEO Gains with Video Content
Everyone likes watching videos on the Internet—funny videos, cute animal videos, cute kid videos, and cute videos with kids AND animals. And while there will always be a place for these videos in our hearts and on the web (what would YouTube be without them?), video content has recently found …
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4 Tips to Make Your Social Media Rock as Hard as Your Band Does
Social media is vitally important to any musician group wishing to increase their recognition online. Facebook and Twitter both give way to expansive audiences and have become necessary in establishing an online presence. Band profiles have become a must-have for any local band wishing to increase its online presence. Amateur …
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Workplace Wellness Helps Your Waistline and Your Bottom Line
When pondering the thought of working in an office, several defining factors come to mind quite promptly. One of these components is the sedentary aspect of the job’s general environment. Often, active and health-conscious individuals will refrain from taking office jobs for this reason, because sitting all day long is …
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NOLA’s Mama Maji Leverages Online Relationships to Fight Global Water Crisis
Based in New Orleans, Mama Maji is a nonprofit organization that works globally to connect and empower women to address the global water crisis. Every day, women lose 152 million hours collecting the water necessary to drink, cook, clean, and bathe. In spite of the need for clean water access …
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Rebuilding Together: New Orleans Nonprofit Celebrates 25 Years of Service
Next weekend kicks off the 25th annual October Build for local nonprofit Rebuilding Together (RT). Comprised of two weekends of service on homes for low-income families, the elderly or disabled, and military veterans, October Build is the organization’s largest event and hosts hundreds of volunteers both from New Orleans and …
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Why Were 80 Adults Running Around The Quarter With Selfie Sticks? Find Out!
What sets Search Influence apart from other companies is a deep appreciation for its employees. SI embraces the generosity and culture of the city around it, planning a little lagniappe during each quarter in the form of team building events. These events are put on by different departments in the …
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