This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
Triple Threat: Search Influence Adds Three to the Team
Bailey Colomb – Junior Account Associate Bailey graduated from the University of Southern Mississippi last May. While she enjoyed her time in Hattiesburg, she’s glad to be back home in New Orleans and living with her current roomies—her mom and step-dad. Awesome, right? She is a sarcasm enthusiast, Netflix binger, …
Continue Reading >> -
Franchise Marketing: If You Aren’t Following These 4 Tips, You Aren’t Doing It Right
Franchise opportunities and the franchise sector grew by a whopping 28,800 jobs in June 2015, according to the latest report from the ADP Research Institute. It’s true: franchises in the U.S. are growing at a powerful rate. With this growth comes a need for specific digital marketing solutions to deliver …
Continue Reading >> -
Hang Out with LocalU and SI to Master the Art of Facebook for Business
With the recent changes to Facebook’s business integration, business owners may be puzzled about how to best use the social platform for marketing and customer interaction. These questions and more will be answered this Friday, September 25 at 11 a.m. EST at Local University’s live hangout featuring Search Influence CEO …
Continue Reading >> -
One Brand to Rule Them All: Unite Your Franchise Fellowship on Social Media
So you want to be successful in online marketing? Well…your franchise needs to get social. More than 70 percent of franchise CEOs and marketing executives voted Facebook as the most effective social media channel for franchises, according to the 2015 Franchise Local Marketing Trends survey conducted by franchise software company …
Continue Reading >> -
Ya-Who? The Slow Decline Has Already Begun for Yahoo’s Local Listing Service
Changes can surprise the SEO world (looking at you, phantom Google updates), and sometimes, changes can be seen a mile away. This is when everyone should look at Yahoo and their local listings. Their importance is diminishing every day, and eventually they will be a thing of the past, like …
Continue Reading >> -
Patience Is A Virtue, But If You Don’t Have It, Use Google’s Popular Times
As a naturally impatient person, I struggle with the following: people who take forever to text me back, traffic, and long lines. Thankfully, Google Search’s newest feature called Popular Times lets impatient people like myself know when a restaurant, business, or venue is busiest so we can avoid rush hour. …
Continue Reading >> -
Write Content Worth Reading: 3 Listicle Hacks from the Pros
Listicles have infiltrated our culture with a gusto that can only be compared with that of the emoji. It is now a common occurrence for one to set a 10 p.m. bedtime only to get lost in the depths of BuzzFeed, furiously clicking on any headline that references some obscure …
Continue Reading >> -
This Just In: Generating Topical Content for Press Releases
Press releases are great for businesses for a number of reasons, including increased visibility, enhanced SEO, reputation management, and brand awareness. In order to get the most bang for your buck, it is important to make sure that your press release is actually newsworthy and not just “fluff.” Some suggest …
Continue Reading >> -
Insta-Update: Direct Messages Just Got Easier on Instagram
Back in 2013, Instagram launched Instagram Direct, which gave users a way to share with one person or a smaller group of people. Last week, they announced the rollout of a couple of exciting improvements, including sending posts in your newsfeed as direct messages and threaded messages. Direct Messages Improved …
Continue Reading >> -
For Small Law Practices, Online Resources Can Be Judge & Jury
For many solo practitioners and small law firms just starting out, establishing a consistent client base is the number one priority. In the increasingly competitive land of marketing your law practice, it’s imperative to look beyond the traditional methods such as putting your picture on a billboard, directly contacting potential …
Continue Reading >>