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UPCEA Webinar Highlights: The Power of CPI in Measuring Higher Ed Marketing Success
Key Insights: Search Influence and UPCEA have teamed up to create a nationwide benchmark for cost per inquiry (CPI) specifically for professional, continuing, and online education institutions. With an industry-standard benchmark, higher education institutions can better understand how effective their marketing efforts are in attracting prospective students and the factors …
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What is Cost Per Inquiry (CPI) in Higher Ed Marketing?
CPI in higher education marketing is the most important metric for campaign efficiency. Learn what it is, how and why it works, and gain insights from Search Influence’s CPI benchmark research.
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AI for Digital Marketing With Will Scott at DFWSEM State of Search
Key Insights AI-powered tools offer numerous opportunities for digital marketers, from generating content ideas to researching keywords and programming code efficiently. While AI can produce impressive content, human intervention remains crucial. Relying solely on AI for content creation can lead to subpar results and may not align with Google’s E-E-A-T …
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Search Influence Wins Silver Award in the 2023 U.S. Agency Awards
The Search Influence team has won a Silver Award in the 2023 U.S. Agency Awards’ “Best Integrated Campaign” category! The U.S. Agency Awards recognized our online advertising campaign for the Center for Restorative Breast Surgery (CRBS) — “Helping Women Find Care Through Meta Display and Google Paid Search” — for …
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From Cold to Gold: How to Measure Lead Quality
Key Insights Quality of digital marketing leads always trumps quantity of leads. Knowing the differences between high-quality and low-quality leads helps you determine the quality of your own leads. Ongoing measurement is a multi-step process that gives you a consistent pulse on the quality of your sales leads. Several tools …
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Search Influence CEO Will Scott Named a 2024 Biz New Orleans 500
Biz New Orleans has named Search Influence CEO and Co-founder Will Scott to its 2024 New Orleans 500 list! Published annually by Biz New Orleans magazine, the New Orleans 500 recognizes and profiles all the business leaders driving growth in the metro New Orleans economy. Biz New Orleans is a …
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UPCEA MEMS Conference Insights: SEO Strategy for Higher Education
Key Insights: Research indicates that most people’s first interaction with a brand occurs through a search. This makes it critical to optimize your university’s online presence for SEO. Despite 84% of marketing departments considering SEO as a core part of their strategy, 51% of institutions surveyed still lacked an established …
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Search Influence and UPCEA to Present at the 2023 UPCEA MEMS Conference
This year at UPCEA’s 32nd annual MEMS Conference, Search Influence Director of Sales & Marketing Paula French will present “SEO Straight Talk: True Stories From Your Peers and How They Found Success” alongside: Drew Larose, LSU Online & Continuing Education Associate Director of Digital Marketing Christa Payne, Tulane SoPA Chief …
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Higher Education Marketers: Here’s How to Convince Your Boss to Invest in SEO
Key Insights SEO is critical for higher education institutions, yet only 51% have an established SEO strategy. If your institution isn’t investing in SEO, you’re missing opportunities to reach prospective students and keep up with your competition. Understanding and communicating the long-term benefits of SEO to your higher-ups can help …
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#1 Organic & No Clicks? Google Ads 2023 SERP Smackdown!
High Ranking Keywords and Low Traffic? Are algorithm updates and AI just a red herring for more Google Ads in 2023? It’s not just a #1 position. It’s a rich snippet. And a full-feature rich snippet with images, a bulleted list, and everything. But the CTR (click-through rate) is a …
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