This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
Rising Online Advertising Costs in 2024: The Election Year Effect
Key Insights With the U.S. presidential election coming up, experts project increased advertising competition and rising digital ad costs throughout 2024. While it may be tempting to slash your marketing budget to save short-term advertising costs, you’ll pay the long-term price of leaving your brand dormant this year. The right …
Continue Reading >> -
Effective SEO Strategy Must-Haves: Why Partner With Search Influence
Key Insights Not all SEO strategies are created equal. Effective SEO strategies demand a customized approach that takes into account the unique goals and challenges of a business. Search Influence uses three pillars to drive SEO strategy: boosting search rankings, empowering local SEO, and enhancing technical SEO. Partnering with a …
Continue Reading >> -
UPCEA Webinar Highlights: The Power of CPI in Measuring Higher Ed Marketing Success
Key Insights: Search Influence and UPCEA have teamed up to create a nationwide benchmark for cost per inquiry (CPI) specifically for professional, continuing, and online education institutions. With an industry-standard benchmark, higher education institutions can better understand how effective their marketing efforts are in attracting prospective students and the factors …
Continue Reading >> -
What is Cost Per Inquiry (CPI) in Higher Ed Marketing?
Key Insights Cost per inquiry is the most important metric to measure and drive the efficiency of campaigns. Cost per inquiry is most frequently tracked as a KPI for digital marketing channels (i.e., CPI from paid search or CPI from organic), and it can also measure the effectiveness of digital …
Continue Reading >> -
AI for Digital Marketing With Will Scott at DFWSEM State of Search
Key Insights AI-powered tools offer numerous opportunities for digital marketers, from generating content ideas to researching keywords and programming code efficiently. While AI can produce impressive content, human intervention remains crucial. Relying solely on AI for content creation can lead to subpar results and may not align with Google’s E-E-A-T …
Continue Reading >> -
Search Influence Wins Silver Award in the 2023 U.S. Agency Awards
The Search Influence team has won a Silver Award in the 2023 U.S. Agency Awards’ “Best Integrated Campaign” category! The U.S. Agency Awards recognized our online advertising campaign for the Center for Restorative Breast Surgery (CRBS) — “Helping Women Find Care Through Meta Display and Google Paid Search” — for …
Continue Reading >> -
From Cold to Gold: How to Measure Lead Quality
Key Insights Quality of digital marketing leads always trumps quantity of leads. Knowing the differences between high-quality and low-quality leads helps you determine the quality of your own leads. Ongoing measurement is a multi-step process that gives you a consistent pulse on the quality of your sales leads. Several tools …
Continue Reading >> -
Search Influence CEO Will Scott Named a 2024 Biz New Orleans 500
Biz New Orleans has named Search Influence CEO and Co-founder Will Scott to its 2024 New Orleans 500 list! Published annually by Biz New Orleans magazine, the New Orleans 500 recognizes and profiles all the business leaders driving growth in the metro New Orleans economy. Biz New Orleans is a …
Continue Reading >> -
UPCEA MEMS Conference Insights: SEO Strategy for Higher Education
Key Insights: Research indicates that most people’s first interaction with a brand occurs through a search. This makes it critical to optimize your university’s online presence for SEO. Despite 84% of marketing departments considering SEO as a core part of their strategy, 51% of institutions surveyed still lacked an established …
Continue Reading >> -
Search Influence and UPCEA to Present at the 2023 UPCEA MEMS Conference
This year at UPCEA’s 32nd annual MEMS Conference, Search Influence Director of Sales & Marketing Paula French will present “SEO Straight Talk: True Stories From Your Peers and How They Found Success” alongside: Drew Larose, LSU Online & Continuing Education Associate Director of Digital Marketing Christa Payne, Tulane SoPA Chief …
Continue Reading >>