Paula French Hosts Webinar for Bay Path University’s Leading Edge Series
January 16th, 2025 by
Search Influence’s Director of Sales and Marketing, Paula French, presents the guest webinar Digital Marketing in 2025: Best Practices for Higher Education on Wednesday, January 22 at 12 PM EST, as part of Bay Path University’s Leading Edge Thinking in Higher Education Series.
In her webinar, Paula will explore three pivotal trends transforming enrollment marketing:
Attendees will gain insights into leveraging AI to optimize SEO, adapting to evolving student behaviors on social platforms, and navigating new targeting strategies in a post-cookie world.
Paula will also discuss Search Influence and UPCEA’s recent Marketing Metrics Research Report: What Gets Measured Gets Managed and share how to utilize cost metrics to improve marketing performance.
This session offers a practical approach to understanding and implementing the latest advancements in higher education marketing.
Bay Path University’s Center for Higher Education Leadership & Innovative Practice
Bay Path University’s Center for Higher Education Leadership & Innovative Practice (CHELIP) serves as a dynamic hub for advancing innovation in higher education.
Established in 2019, CHELIP leverages over 120 years of Bay Path’s leadership in teaching and learning excellence to foster bold ideas and collaborative solutions. Guided by a forward-thinking advisory board and reporting directly to the University President, the Center encourages research, scholarship, and creative approaches to address the evolving needs of students and institutions.
Through initiatives like the Leading Edge Thinking in Higher Education Series, CHELIP continues to shape the future of academia.
This webinar series invites leaders across the nation to discuss advancements and challenges in higher education.
Past speakers include:
- Vice President for Enrollment Management at RHB, Ken Anselment
- Nationally renowned enrollment expert, Michael Ritter
- Honorary Faculty Fellow in Innovation With CHELIP, David J. Staley, PhD
About Paula French
Paula French is a seasoned digital marketing expert with over 15 years of agency experience. Her passion for innovation makes her a trusted voice in navigating the complexities of modern digital marketing.
Renowned for her ability to craft data-driven strategies, Paula has helped institutions like Tulane SoPA connect with and engage their audiences effectively. Her specialization in higher education marketing measurement ensures campaigns align seamlessly with institutional goals, driving meaningful results.
A sought-after speaker, she regularly shares her insights at key industry events including UPCEA, Pubcon, MozCon, and LocalU, and her thought leadership has been featured in publications like University Business.
Learn More About Digital Marketing Trends With Search Influence
Stay ahead of the curve in higher education marketing by joining Paula French’s webinar, Digital Marketing in 2025: Best Practices for Higher Education.
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