SEO for AI Search: Protect Your Student Enrollment Pipeline [LIVE WEBINAR]
April 2nd, 2025 by
Join Search Influence and UPCEA on Thursday, April 17 at 2 PM ET / 1 PM CT for the live webinar, “SEO for AI Search: Protect Your Student Enrollment Pipeline.”
This expert-led session will explore how AI-generated results are changing search behavior, plus what it means for your higher ed enrollment strategy.
About “SEO for AI Search: Protect Your Student Enrollment Pipeline”
AI search is disrupting the way prospective students interact with university websites, leading to noticeable drops in visibility and traffic for many institutions. If your enrollment strategy relies on organic search to attract leads, adapting to these changes is no longer optional.
This webinar will explore how AI-generated results are shifting student discovery patterns and how they impact your digital presence. You’ll gain clarity on what’s driving the decline in traffic, why it’s happening now, and how to refine your SEO strategy to appear in both AI responses and traditional search results.
Your Presenters
In “SEO for AI Search: Protect Your Student Enrollment Pipeline,” you’ll hear from leading higher ed marketing veterans:
- CEO and Co-Founder, Will Scott, Search Influence
- Director of Sales and Marketing, Paula French, Search Influence
- Senior Director of Research and Consulting, Bruce Etter, UPCEA
What You’ll Learn
Tune in live to gain key insights into:
- How AI search differs from traditional organic results
- Where and how prospective students are encountering AI-generated answers
- Strategies to increase your visibility in AI Overviews and AI-first platforms
- Tools to measure and monitor your performance in this new environment
- A practical framework for integrating AI-conscious SEO into your marketing
Sign Up Today to Future-Proof Your Search Strategy
Don’t get left behind in the search evolution.
Join us live to learn how your institution can stay visible, competitive, and connected to your most valuable prospects. Register for “SEO for AI Search: Protect Your Student Enrollment Pipeline” to secure your spot today!
