SEO Matrix (SEOMatrix) – Cold Call
January 29th, 2008 by
Update:
If you’ve been contacted by SEO Matrix please give us a call. We’ve learned that the way they prospect is by calling people who are spending money on online advertising.
Most of our clients come by referral. We can help you too (and in most cases for much less than SEO Matrix).
We have spoken to a few SEO Matrix cold-call recipients and would love to speak with you too.
Call (504) 208-3900 today.
Original post follows:
Just a quick post to talk about a call I just got from SEO Matrix. Al, from SEOMatrix was kind enough to call and begin to educate me about their services.
Normally I would just sit tight and listen for the competitive value (in the interest of full disclosure, we have used telemarketers and will continue to do so). But, I started poking around their site, got a little more educated and asked a few questions.
My first question for SEO Matrix was “what kind of guarantees do you offer”? And I got a good answer, that they don’t like to over-promise, which let Al into a discussion of the fact that SEOMatrix’s employs only “white hat” techniques. So, for whatever reason that’s where I lost my cool.
Again, I was trying to maintain so I could get a sense for what they were saying to see if it had value when we go back into cold-calling (w/in 30-60 days).
I just couldn’t do it. Why? It offended my sensibilities and I said so. I told Al, that the average consumer of his product doesn’t know what “white hat” is, and that it’s irrelevant to their needs. I then expressed my frustration that he hadn’t even looked at our site — this in itself was funny because he responded that he thought we might do PPC (Note: the title tag includes “Economical SEO“).
In any case, I don’t think they’re Traffic Power, but it would seem they’re not making a great name for themselves in the market since this is the #4 Google result for SEOMatrix.
I’m still trying to pinpoint what set me off. It was one of several things:
- The pricing was silly high
- The caller didn’t even realize he was calling an SEO (even though he knew the company name and was looking at the site)
- The language used was a combination of buzz words and gross oversimplification (my favorite pseudo buzzword: Hard Hat SEO)
- They call themselves an “Ethical Search Engine Optimization Company” — like they’re the only ones
I don’t know, if we have one goal, it’s to de-mystify this stuff. If nothing else the presence of competition, good or bad, validates the business.
I’ll come back and fill in some of the blanks. I just wanted to get this down while fresh in my mind.
—
Due to the inflammatory nature of some of the earlier comments I’ve decided to turn off all comments on this post.
If anyone has issues or questions (especially those of you who gave of your time to post a response) please feel free to contact us directly wscott@searchinfluence.com / (504) 208-3900.
I would also like to draw your attention to my post on Swine Insemination.
Wait. Are you telling me that they used my “Hard Hat SEO” take in an actual sales call?
Hilarious, Will. I get calls or emails from guys like these occasionally & it always makes me chuckle that at the very least, had they taken 10 seconds to read my website, or even title tags, they would not be calling.
Hey Brian, thanks for stopping by.
And no, they didn’t steal your phrase I was making fun of their use of “white hat”, (or black hat or friggin’ chartreuse hat) when he didn’t even have the sense to look at our site and realize we’re an internet marketing firm.
You see, the first hint is our title tag 🙂
David, I’m still kicking myself for not making it past the “white hat” comment. I’m sure the response would have been pretty darn funny.
This company has a reputation of selling the world to a client only to turn their backs on them the second the contract is signed.
All they do there is talk about what is going to happen but nothing ever gets done.
Go in at least 10 pages on Google for SEOMatrix, anyone who has talked about them on those forums are / were clients. Oh, and have you noticed most of those links are just articles for their clients? SEOMatrix takes on this client or SEOMatrix and this client come together – disgusting.
The worst part is the company has had the same problems come up again and again for years and they never seem to learn that what matters is the customers and not the money.
They do not care about clients, and seeing you blog about this company in this way tickles me because they deserve every inch of bad rap they get – especially since, i am getting the feeling that they do not think this bad rap matters…
I thought I’d never hear that name again … or at least I wished I never would.
I used to work for SEOMatrix. They are concerned only with the sale. We were not allowed to do much of actually optimization for a site. It was more about the shuffle them through, lots of contact, but little work.
Ya, it’s a lot of bull. They hammer out the sales calls. New people all the time. They have no clue what they are selling but are reading from a computer screen/script.
OK, now maybe I can forget them.
–Richard — vacationing in the “Old Country”
I think what you will find more amazing is the fact that the tone of the entire website is Ethical this and Ethical that. So why all the negative remarks? Another sell the world and don’t even open an FTP SEO company. Or that the company was founded by Yale Students. Well contact Yale and ask them if they have had anything other then an application submitted by the owner Brian Ortiz and you will hear differently.
Wow, looks like I hit a nerve.
Tyler, Richard, “Anonymous” thanks for chiming in. It’s nice to know the insiders’ view matches my quick exposure.
It’s a challenge to all of us in the industry: how do we grow, provide a good service and not step on our laces as we go?
Will
[…] and you don’t fall for a slick sales pitch from the likes of SEOMatrix, Yodle (formerly Natpal), or LinksHog (or one of their hundred other […]
I love this blog, everything about it spoke to me and hit the important points perfectly!