Success Story: ALCC American Language
August 2nd, 2017 by
Learn how we helped ALCC American Language new inquiries while delivering higher site traffic and more frequent engagement on social media.
The Situation
The client is a language school located in New York City whose mission is to help international and local students learn English in a supportive atmosphere. The client’s goal was to increase the number of enrolled students and increase their number of fans on Facebook.
The Approach
Our strategy included a mix of campaigns that would ultimately increase the volume of leads via forms, calls, and social media engagement by making the client more visible and accessible online.
We did this using the following campaigns:
- Demographically and behaviorally targeted Facebook Advertising
- Google Paid Search advertising
- Search engine optimization including website improvements and authority building
The Outcome
Paid Search:
When analyzing their paid ads campaign, even 2 years after initial launch, ALCC American Language saw continued growth in new student inquiries and conversion rate. During 2016, they averaged 279 new inquiries per month (179 calls and 100 website contact form submissions). Testing and tuning the campaign resulted in a conversion rate of 6.69%, which is an increase from the start of their campaign in 2013 at 2%. Additionally, in 2016 the paid ads averaged 55,250 impressions and 4,160 clicks per month.
Facebook:
Looking year over year from 2015 to 2016, the client saw a significant rise in Facebook engagement. Their fans increased from 10,000 to 18,000 fans and the engagement, which includes reactions, comments, and shares, increased from 34,000 to 42,000.
Search Engine Optimization:
Through methods such as monthly blogging, press releases, user experience improvements, authority building, and helpful website content, the client gained increased Google rankings for top key search terms and overall website traffic. At the start of ALCC American Language’s campaign, they weren’t ranking for industry relevant keywords and common search terms. As of this year, they are ranking in the top 5 positions of Google for the majority of their important keywords. Additionally, they saw a 57% increase in their goal conversion rate from their total website traffic and a 38% increase in web page visits per session from their organic website traffic when comparing 2015-2015 to 2016-2017.
By using a comprehensive, custom strategy, we were able to help ALCC American Language bring in more prospective students so that they can continue to do what they do best—help those striving to learn English. Interested in learning how we can help improve your online presence? Reach out to us at any time.
