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Facebook Remarketing Explained – 4 Steps to Increase Your ROI
Have you ever window shopped for a new pair of running sneakers online and noticed they followed you around the Internet? Advertisements for those sneakers in the same color and size appear on almost every website you browse! You might even be scrolling through your Facebook News Feed and the …
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How to Keep Your Law Firm’s Ads Legal
With the recent death of Justice Antonin Scalia, the Supreme Court is on arguably on track for confusion, gridlock, and bipartisanship. This uncertainty could affect the future of affirmative action, abortion, union rights, and several other topics that are scheduled to go to court within the year. In the face …
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5 Tips to Improve Your Franchise’s Online Display Ad Campaign
If you are a franchise business owner, you may have already encountered the difficulties that come along with trying to create brand consistency and improved user experience across all of the online marketing for your franchise businesses. If your primary goal up to this point has been to employ a …
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How Medical Professionals Use Google Display Ads to Win New Patients
By now, most professionals in the medical industry know that a robust Internet marketing campaign is necessary to achieve maximum exposure in the digital age. Doctors, practice managers, and other medical professionals may have an SEO plan that is designed to improve their search engine rankings with web crawlers such …
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We Went to AdWords Bootcamp so You Don’t Have to: 5 Tips from the Experts
I had the pleasure of living and breathing AdWords for two full days on its home field—at Google Tech Corners in Sunnyvale, California. We had some very focused discussions that dove into some of the newer features and the best practices for long-standing features. I share some of my key …
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You’ll Never Believe How Clickbait Techniques Are Causing the Downfall of Ads
The atmosphere for Internet advertisers has changed over the past couple of years following a trend that marketers of the past simply didn’t see coming. Thanks to an overuse of several marketing techniques, including clickbait titles, dynamic advertising, and uninspired cookie-cutter content, Internet users have learned ways to avoid ads …
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Insta-Ads: Facebook Brings Instagram Ads to Life
Good news for advertisers! It appears that Instagram Ads are now open for advertisers through Facebook’s Power Editor. While no official announcement has been made (and Instagram hasn’t even updated their site), I stumbled across these new features while poking around my Business Manager. What tipped me off was the …
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Googleplasty: How to Reshape Your Search Results (Part 2)
As more businesses begin to take efforts to improve their online presence, standing out in search results of highly competitive markets and areas becomes even more difficult—and nowhere is this perhaps more true than in the cosmetic medicine industry. In order to reshape your search results through the art of …
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Googleplasty: How to Reshape Your Search Results (Part 1)
As businesses grow more in touch with their online presence, it becomes more and more challenging to stand out in the search results of highly competitive markets and areas—and nowhere is this perhaps more true than in the cosmetic medicine industry. First things first, let’s make sure we’re on the …
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Defibrillate Your Clinic’s Social Media Plan in Five Steps
Over the past decade, there have been steady increases in the acceptance, usage, and number of social networks. With membership in the hundreds of millions and even billions, social media networks like Facebook, YouTube, and Twitter have become excellent platforms for businesses that want to reach and engage their audiences. …
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