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Behind the Scenes: How Social Media Is Being Used in the Local Film Industry
Unless you have been living under a rock for the past ten years or so (and not just any rock, but one without TV or Netflix), chances are you have watched a movie that was filmed here in New Orleans. The city – and the state as a whole – …
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5 for Friday: New Apple Gadgets, Net Neutrality, And Twitter Says Buy, Buy, Buy!
1. Apple’s Big Reveal -Mashable This week, it’s impossible to ignore Apple’s big unveilings. While the new iPhone 6 may come with some interesting upgrades, for me, “the big reveal” was all about the Apple Watch. The new gadget is very slick looking and appears to be packed with features. …
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Do Your Ads Belong on LinkedIn?
LinkedIn is a great advertising platform for business-to-business (B2B) companies. It helps these businesses increase brand awareness and allows them to connect with potential clients. Should you be advertising on LinkedIn? Unfortunately, if you’re an ice cream shop advertising on LinkedIn in the hopes of increasing your sales, there is …
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Is Anti-Social Media On the Rise?
This year will make a decade since Facebook was launched and social media usage has skyrocketed, but is social media turning us anti-social? Parents who were unhappy about their children’s texting habits in the early 2000’s would be appalled by today’s society of Instagraming, Tweeting, FourSquaring and Pinteresting fiends across …
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Social Media, Your Personal Red Carpet
Coined ‘Fashion’s Latest Muse’ by the New York Times in September of 2013, it’s no secret that Instagram has been the leading source of social media in the fashion industry for quite some time. Naturally, marketers and retailers alike have picked up on this trend, using Instagram as the latest …
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Instagram is “Ad” it Again!
Does it seem like, eventually, everything turns into a platform for advertising? For social media, that seems to be the trend when comparing networks over the years. Everything from Facebook, Google, Twitter, Pinterest, and Pandora have all followed the same trend. Using a great business plan (and a lot of …
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New Search Influence Production Members
Take a look at our newest Internet Marketing Associates! Alex Talbot Alex is a native New Orleanian. He grew up in Gretna and went to Jesuit High school. Alex recently graduated from Loyola University with a degree in marketing and economics. Before joining us at Search Influence, he worked in …
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Un-blurring The Lines of The FTC and Native Advertising
To those of us in SEO and other forms of web marketing, native advertisements may seem like a God-send, the perfect combination of advertising power and positive user experience. The content-driven marketing platform is under a great deal of scrutiny, however, as it becomes more and more commonplace on the …
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Kickstarter For Advertising and Funding
Crowdfunding has been around for a while now, from major sites like Kickstarter to more niche spots, like Indiegogo. Crowd funding is a process in which a project finds its funding from a vast pool of minor investors as opposed to the traditional approach of loans, private partners, and venture …
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New Orleans: A Growing Tech City
For those of you who don’t know, before Hurricane Katrina ripped through the Gulf South, New Orleans was on a steady rate of decline. However, the city we love to call home here at Search Influence is in the middle of a major renaissance. News sources across the nation have …
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