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The New Facebook News Feed – What Brands and Users Need to Know
Facebook announced a new look to their News Feed yesterday, which aims to streamline its appearance and cut down on irrelevant stories. In fact, the tagline on their announcement reads “Goodbye Clutter… Hello bright, beautiful stories.” The new version will focus on images, and they will appear much larger and …
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Why You Should Start a PPC Campaign Today
PPC Questions & Answers for Small Businesses I get a lot of questions from clients about starting or maintaining a paid search or Pay Per Click (PPC) campaign. While we at SI are undoubtedly convinced of the positive impact a paid search campaign can have on a small business, others …
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TV Ads vs. Facebook Ads: Targeting the Money
I came across a kind of shocking figure the other day while reading about the Facebook IPO. It appears Facebook ad sales generated $3 billion in revenue in 2011. That’s as much money as JP Morgan appears to have lost recently. Whoops. But here’s an even more brain-wrinkling number: traditional …
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5 Most Memorable Marketing Fails
Over the years, I’ve seen many companies going into damage control for missteps that they took in pushing their message. To learn from the mistakes of others, I’ve compiled a few of the most memorable marketing fails. These companies tried to do something unique or different to increase their brand …
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Facebook Privacy – New Orleans SEO Replies to FOX8
The Skinner box that is Facebook, and particularly the games and apps that tweak and complicate privacy settings beyond the basic problems described, is ultimately something from which its users benefit. The on-first-glance underhanded data-gathering techniques are ultimately the way that Facebook serves its users, by providing content relevant to …
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Simple Landing Page Strategy
Lately I have been doing a lot of research on landing page strategy and as I read about what not to do and what you must do, I think someone needs to break it all down into a simpler form. Where are we going wrong, maybe it’s all just too …
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Facebook Marketing – Sneaky, Subversive, Effective!
The tactics of Local Facebook Marketing just got a whole lot easier to understand. Sarah Smith gave up the goods in her presentation at the Local Search Summit. It turns out there are some very subversive ways to use current Facebook technologies. Marketing on Facebook just got a lot easier. Don …
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Leapfish: Google Competitor or Flash In The Pan?
Editor’s note: this is the first in a series we’re calling “Don’t Believe The Hype” “It’s OK, you’re not cheating on Google”, says the autopopulated search box on the Leapfish homepage. But is Leapfish, the new meta search kid on the block, just another flash in the pan as far …
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