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How I Learned to Stop Worrying and Embrace Google Algorithm Updates
Author’s Note: During the course of writing this blog Google took an unusual step (for them) and announced an impending core algorithm update. While this blog does not discuss this update specifically, the underlying themes about handling these updates should remain applicable. To learn more about this core update, I recommend …
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Understanding Facebook’s Algorithm – Ariel Tusa from Search Influence on WDSU
Ariel Tusa from Search Influence joins Christina Watkins on WDSU! She shares some knowledge about: The Facebook Algorithm Tips for tailoring your feed to show the types of posts you WANT to see These tips can be helpful for your personal Facebook page, as well as your business’s Facebook page. …
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How the Google Penguin Update Will Affect Your Site in 2016
Happy Penguin Awareness Day! (You remembered, right?) Today, we celebrate everyone’s favorite quirky, aquatic natives of the Southern Hemisphere. Maybe you’ll want to spend the day in a tuxedo, visit your local zoo, or adopt a penguin to celebrate? Of course, if you’re in the world of SEO, you might …
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What’s Black & White & May Have Killed Your Site in 2014? This Year’s Top 3 Algo Updates
In 2014, there were numerous algorithm updates that changed the world of SEO—for the better. Google uses a finely tuned (and ever-changing) algorithm to sort search results in a way that best caters to the searcher. In order to perfect this art, Google turns out algorithm updates, both minute and …
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Those Who Do Not Learn From The Past Are Doomed To Have Poor Search Value
If you’re reading this blog you’re probably already aware that Google has been busy updating their algorithms. If you work in the Internet marketing industry you may be on edge, cowering at the very mention of any animal whose name begins with the letter P. Ever since the first Panda …
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5 for Friday – Twitter and Facebook Duke it Out, Social Signals’ Effect on SEO, and the Power of Nofollow Links
1. Mobile Site Call Conversions Now Available in AdWords – PPC Hero It’s finally here! Adwords now tracks click-to-call conversions on mobile devices. This can easily be added to a specific landing page with a little bit of coding. This feature will allow you to track calls through the same …
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Google Ranking: No ShortCutts to Success
More often than not, our clients ask why their keywords aren’t as high up on Google as they should be. Is it a penalty issue? Is it an algorithm change? Or is it your content? Recently, I had a client that asked these exact questions. Here at SI, our job …
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Is Facebook No Longer Effective for Small Business?
It’s well known that Facebook is, by far, the largest and most successful social network in the world. Here are just a few of the astonishing statistics for this social giant: More than 1,310,000,000 (that’s 1.3 billion) active monthly Facebook users Over 680,000,000 active mobile Facebook users Number of users …
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No really, … was there a Google update in January 2014?
It’s curious how when you’re looking so intently at one thing, something so much bigger sneaks up behind you. Like when you’re a six-year-old kid all excited at your birthday party opening presents, your mom buzzing around taking lots of pictures demanding everyone to “smile,” and your dad sneaks in …
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Penguin 2.0 May Not Be Done Just Yet
We’ve been watching Penguin 2.0 and its effects, and as a team we have noticed some fluctuating data that suggests the algorithm has not quite settled in yet. In another blog post, I put it out there that rankings are not everything, and they are not the primary measure of …
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