No. Don’t “Upgrade” to Google Analytics 4 (GA4). Instead, install it and run it in Parallel.

Don’t “Upgrade” To Google Analytics 4 (GA4) Just Yet Google has been urging Analytics users  – mostly by email – to “Upgrade” to Google Analytics 4 (GA4). At Search Influence, we are installing GA4 but not “upgrading” just yet. No doubt, GA4 will be a great improvement, but there are …
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2020 Medical Search Trends: Medical Searches Met and Exceeded Pre-COVID Levels Across Specialities

This post was updated by Paula French on March 4, 2021 to reflect refreshed statistics and analysis. It was originally published in October 2020.  Key Insights: Monitoring search trends can make your campaigns more effective because you can adjust your strategy based on the latest information. As of January 2021, …
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Manage Tags Like a Sys Admin: 5 Ways Google Tag Manager Will Change Your Life

Where would we be without Google? It seems like for every issue that comes up in the field of online marketing, Google is ready with a solution. Google Tag Manager is one such solution. But before we examine the benefits of using this savvy tool, let’s first clarify what a …
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How to Win Leads and Influence Potential Customers with LeadSNDR

Depending on your business, lead generation can be one of the most, if not the most, important performance indicator for your marketing efforts. Regardless of the medium (online, billboards, radio, etc.), a critical part of lead generation is asking yourself: How do you want to receive leads? At Search Influence, …
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The Top 6 Metrics You Should Be Tracking in 2016, As Explained By Cats

According to Facebook, 1.01 billion people log on to the social platform daily. Google sees impressive traffic as well, with 3 billion search queries per day…and that’s just the tip of the iceberg. Everyone is online these days. So it’s no surprise that online marketing has become increasingly more important …
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SEO 101: How to Install Google Analytics on Your Website

So you want to take your business to the next level. You built this amazing website, but you have no idea if anyone is even looking at it. You’ve looked around online and found a pretty cool stat counter, but you need more information than that. That’s where Google Analytics …
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What’s Black and White and Impacts 3-5% of Search Queries? Panda 4.1!

In the last two months, Google has been busy improving the Panda. In early August (Aug. 8, 2014, to be exact), there was a lot of chatter from the SEO community seeing the flux in Google Analytics accounts, which was generally accepted as an unconfirmed monthly Panda data refresh. In early …
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Getting Hands On With The New Google My Business

Today, Google launched Google My Business. This new, more intuitive Google Places serves as a one stop shop for small businesses to do the normal Google Places work like updating business info, adding photos, connecting with customers through Google Plus posting, and staying on top of reviews. They also launched an …
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5 for Friday — Links, Stories, & Posts for Your Weekend

1. Google Acquires Waze to Improve Local Search Experience – Brafton On June 13, Google announced that it had acquired Waze, a social-sharing platform that uses crowdsourcing to gather real-time information about road closures and traffic jams to give mobile searchers accurate, up-to-the-minute directions. The deal will provide new data for Google Maps …
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Missing Analytics Data? It’s (Maybe) Not Your Fault