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Stalking, Espionage, and More: The Guide to a Successful B2B Marketing Campaign
Dealing with business to business, or B2B, clients in search engine optimization, search engine marketing, or social media can be challenging. There is an extra layer of difficulty associated with a technical business that you don’t typically have when working on B2C campaigns. The key to starting a B2B online …
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Workplace Wellness Helps Your Waistline and Your Bottom Line
When pondering the thought of working in an office, several defining factors come to mind quite promptly. One of these components is the sedentary aspect of the job’s general environment. Often, active and health-conscious individuals will refrain from taking office jobs for this reason, because sitting all day long is …
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Rebuilding Together: New Orleans Nonprofit Celebrates 25 Years of Service
Next weekend kicks off the 25th annual October Build for local nonprofit Rebuilding Together (RT). Comprised of two weekends of service on homes for low-income families, the elderly or disabled, and military veterans, October Build is the organization’s largest event and hosts hundreds of volunteers both from New Orleans and …
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Insta-Update: Direct Messages Just Got Easier on Instagram
Back in 2013, Instagram launched Instagram Direct, which gave users a way to share with one person or a smaller group of people. Last week, they announced the rollout of a couple of exciting improvements, including sending posts in your newsfeed as direct messages and threaded messages. Direct Messages Improved …
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A Tale of Two Google+ Updates: Shutting Down G+ Pages & Disconnecting YouTube From G+
In the past week, two new Google Plus updates have come to light. First, we found out that as of July 28, Google has plans to shut down inactive and unverified Google My Business (aka Google Plus) listings. On Monday, July 27, Google’s Bradley Horowitz posted on Google’s official blog …
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Facebook Enters The Game of GIFs: A Feast For People, Not Pages
On May 29, Facebook confirmed that it would begin supporting animated GIFs! Up until this point, only Giphy GIFs could be used on Facebook, but they appeared like videos where you’d have to click a play button for the animation to start. For now, however, this new, universal GIF support …
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Return Of The YT Channel: Moving YouTube Channels Between G+ Pages In 2015
In the early ages of YouTube and Google Plus connections, disconnecting and reconnecting channels to the correct G+ page was not an easy feat. I once wrote a blog about this lengthy workaround for LocalU. Not long after that blog post, Google released a support form that allowed you to …
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Googleplasty: How to Reshape Your Search Results (Part 2)
As more businesses begin to take efforts to improve their online presence, standing out in search results of highly competitive markets and areas becomes even more difficult—and nowhere is this perhaps more true than in the cosmetic medicine industry. In order to reshape your search results through the art of …
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Googleplasty: How to Reshape Your Search Results (Part 1)
As businesses grow more in touch with their online presence, it becomes more and more challenging to stand out in the search results of highly competitive markets and areas—and nowhere is this perhaps more true than in the cosmetic medicine industry. First things first, let’s make sure we’re on the …
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Sweep Away The Competition By Spring Cleaning Your Backlinks
So you want to do link building the white-hat way, but it seems these days most link building practices are pretty sketchy. One Google-friendly way to do link building is through identifying and fixing broken backlinks to redirect to pages on your site. Spring backlink cleaning, here we come! While …
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