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Defibrillate Your Clinic’s Social Media Plan in Five Steps
Over the past decade, there have been steady increases in the acceptance, usage, and number of social networks. With membership in the hundreds of millions and even billions, social media networks like Facebook, YouTube, and Twitter have become excellent platforms for businesses that want to reach and engage their audiences. …
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You Don’t Just Need Good Culture In Your Yogurt, You Need It In Your Workplace!
Quality Over Quantity Until recently, a company’s success was based on the fundamental principle that quantity outweighs quality. The better your numbers were, the better the chances that your company would outperform its competitors. However, recent studies have begun to offer insight into the importance of a company’s internal environment, …
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Don’t Be Afraid To Stop & Ask For Directions: Making Google My Maps for SABs
As promised in my last blog about the new Google My Maps, I’m here today to teach you how to how to create My Maps for service area businesses (often referred to as SABs) that have highlighted boundaries of what counties or parishes they service. Before we delve into this …
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6 Second Marketing: Using Vine for Your Business
In today’s fast-paced society, your business doesn’t have much time to grab the attention of potential customers. Can you do it in six seconds? Millions of users are racking up views and attention for their six-second masterpieces on Vine, Twitter’s ultra-short video sharing app that fits in well with the …
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Yelp Adds Videos — But Not Necessarily For Reviews
A couple of weeks ago, Yelp leaked to Business Insider that they will soon allow users to add 3-12 second videos to their reviews. When I initially heard this, I was thrilled, because I have been waiting for this feature for some time now. However, when I learned that these …
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The Mullet Model: Why Your Business Should Be On Thumbtack
Thumbtack is making life a whole lot easier for consumers and for businesses. Unlike Yelp and Angie’s List, Thumbtack has found a way to connect businesses and their potential customers in order for them to make a deal. With their most recent round of funding, the tech company will have …
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Gmail Reveals Its Hottest Secrets (Part 2)
I wrote a blog post about a week ago about several hidden, secret features in GMail. Most of that was about organizing your inbox. This post is more about the secrets and great features you can use as you are writing emails. Let me know if you have any additional …
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Determining and Leveraging Your Brand Advocates
At Pubcon New Orleans, Rob Fuggetta of Zuberance led a seminar on “Activating Brand Advocates.” Rob wrote a book called Brand Advocates that I encourage you to read if you’re a business owner looking to learn more about this game-changing topic. Rob talked about how brand advocates are people who recommend your …
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3 Keys to Your SEO Strategy for 2013 and Beyond
If there was a formula for the best SEO strategy in today’s online market, it might look something like this: Content + links + social = WIN While there are no guarantees when it comes to search engine optimization, including these three ingredients in your strategy is sure to improve …
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Company Profile: Culture Shock LLC
One of the reasons I love New Orleans is that living local is part of everyday life. People love shopping and eating at local businesses. Thankfully, you won’t find many chains in the New Orleans zip codes (you need to go out to Metairie for that)! My friend Christine Alex …
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