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Google to Roll Out Chrome 68 Security Update
After years and years of warning, the time is finally upon us. In July 2018, Google Chrome will release its 68th version, which will, for the first time, clearly mark sites that do not have SSL certificates as “Not Secure” in the address bar. Previously, a small exclamation point encased …
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In Press Releases We Trust: Why They Matter More Than Ever in the Fake News Era
Cision, an ever-growing resource for media and businesses, released their 2018 State of the Media report, which is based on a survey of journalists globally. Over 1300 journalists responded from six countries, 48% of which work in print (newspaper and magazine), and most of which no doubt have an online …
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Google Moves Toward a More Copyright Friendly Image Search
If you’ve recently used Google’s image search engine, you may have noticed a small change to the options when viewing image results. In an effort to appease photographers, publishers, and stock photo agency Getty Images, Google has removed its ‘View Image’ feature from image search results. This update, along with …
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Pubcon Florida 2018: Chatbots Are Cool, But We Gotta Keep Marketing Human
I am sorry to say that until last week, the only Pubcon events I’d attended were in Las Vegas, and of course, when after Katrina the show came to New Orleans in 2013 (wow, seems like only yesterday). So, last week I went to Ft. Lauderdale for Pubcon Florida. It …
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Five Tips for Creating Customer Advocates for your Tourist Attraction
When your past customers talk to their friends and family about their vacation, are they likely to recommend your business? Word of mouth is critical for sustainable, long-term business growth, and social media has multiplied the number of connections between people sharing travel advice and reviews. In fact, a recent …
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Mobile Travelers: 4 Ways Mobile Search is Used in Vacation Planning
We’ve come a long way from lugging around heavy guidebooks and drawing out routes on paper maps. In fact, we’ve even come a long way from planning vacations on desktop computers. Google shares that a growing number of travelers are planning vacations on their mobile devices, with mobile’s share of travel …
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5 Tips for Engaging Email Marketing
Sending frequent emails isn’t enough. In fact, if your content isn’t thoughtfully developed for your target audience, your hard work can find its way to the spam folder. From collecting email addresses to allowing people to unsubscribe, basic newsletter marketing is required to reach your audience’s inbox. Once you’ve got …
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#FreelanceFriday: Freelancing Tips for College Students
This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancers. For more freelance information, tips, and trends, follow us on Twitter. College is expensive. Tuition is sky high, textbooks cost an arm and a leg, and everyone needs a little extra income …
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Diversity in the Workplace: Why Who’s at the Table Matters
In the corporate landscape, it’s easy to overlook words like diversity or inclusion, which often get tossed out as buzzwords lacking real meaning. But building an inclusive workplace where employees with different backgrounds, viewpoints, and identities can succeed is a benchmark for company success as well. In fact, a 2015 …
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How to Preserve Your Online Reputation as a Plastic Surgeon
We’ve all had it happen. Your small business or practice is reaching customers, connecting with them on social media or through chat on your site, and giving them helpful answers to their questions. It’s natural and supportive, just how it should be. And then, after all that work to build …
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