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Why Do Digital Agencies Have Setup Fees for Online Ads?
We often get the question from prospective clients of why we have setup costs for our online advertising programs. They ask this question because some of the companies that they speak with either don’t seem to have setup costs or don’t communicate a setup cost as such. Even those who …
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6 Best Practices on LinkedIn for Your Company Page
Did you know that only 17% of businesses have a company page on LinkedIn? With over 520 million users, LinkedIn has the right to refer to itself as the world’s largest business network. Connecting users with current and potential colleagues and even to future relationships with consumers, distributors, and manufacturers, …
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Growing Your Practice on Facebook, Part 6: A Facebook Success Story
Welcome to the final installment of our series on using Facebook to promote your medical practice. Now that we’ve covered best practices, we’ll show you how we put them in action using one of our own clients as a case study—Donaldson Plastic Surgery. Remember, if you want more information about …
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Growing Your Practice on Facebook, Part 2: Shareable Content
Now that you’ve learned why Facebook is such a crucial tool for your practice, it’s time to master one of the most important aspects of Facebook: engagement. Facebook is all about conversation and interaction. If you aren’t creating compelling content and engaging with your followers on a regular basis, your …
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Growing Your Practice on Facebook, Part 1: Why Facebook Matters
It’s no secret that Facebook isn’t going away anytime soon. Even with predictions a couple of years ago that the social media giant would lose a significant portion of its users to other contenders like Instagram, Twitter, WhatsApp, and Snapchat, they’ve managed to see steady growth. Since that prediction in 2015, …
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Gotta Go Fast! The Impact of Page Speed on Your Rankings
“We have so much time and so little to do. Strike that, reverse it.” Roald Dahl, Charlie and the Chocolate Factory That may be a bit dramatic, but time is extremely important. In the digital age where a lot of people barely have the time to stop and say hello …
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Top 5 Ways to Bounce Back from a High Bounce Rate
Growing up in New Orleans, hearing the word “bounce” means something completely different to most people. I hear the word “bounce” and immediately think of the music! After starting at Search Influence at the end of 2014, I learned that “bounce” also had a meaning in the digital marketing world. …
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Put a Ring on It: Turning Inquiries Into Lasting Patient Relationships
Let’s envision an ideal scenario. Your private practice has a dynamic social media campaign, your website is optimized for all the right keywords, your blog showcases helpful and engaging posts, and maybe you’re even showing up on page one of Google’s search results. Basically, you’re an online marketing all-star. Well, …
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Google Paid Search vs. Facebook Paid Social: Team Players or Adversaries?
When it comes to choosing between Facebook and Google advertising, it’s important to note what your business’s goals are. Both platforms are beneficial to business in their own ways and often work in conjunction to help businesses achieve maximum online visibility, gain more customers, and increase leads and sales. In …
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Grow Your LinkedIn Network With These 3 Optimizing Tips
With over 400 million users, LinkedIn has become a social networking must for companies large and small. While other platforms like Facebook and Twitter are commonly used in marketing and SEO campaigns, LinkedIn can have a significant impact on online visibility and SEO opportunities. Instead of neglecting your LinkedIn account, utilize it …
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