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Search Influence Is a Proud Keeper Sponsor of Zoo-to-Do and Zoo-to-Do for Kids
Search Influence is pleased to announce our continuing partnership with Audubon Nature Institute as a Keeper Sponsor for the 46th annual Hancock Whitney Zoo-to-Do and the 35th annual Zoo-to-Do for Kids presented by Children’s Hospital of New Orleans. This marks our thirteenth year of sponsoring this event and over a …
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New Orleans CityBusiness Recognizes CEO Will Scott in the 2022 Power List
Key Insights Weekly business publication New Orleans CityBusiness highlighted Search Influence CEO Will Scott in its quarterly edition of the 2022 Power List. The July edition of the 2022 Power List focused on New Orleans’ top 20 influential professionals in the tech industry. From the agency’s early start-up days to …
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#FreelancerFriday: 10 Common Rookie Freelancing Mistakes and How to Overcome Them
In his rookie season, Peyton Manning threw a league-high 28 interceptions as his team struggled to a 3–13 record. As a rookie, Tom Brady was third string and only managed 1 completion for six yards. Even a pair of all-time greats had to start somewhere as newcomers in the league. …
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Zoos, Aquariums, and Non-profits: Here Are Three Top Tips to Fundraise Like a Pro
Based in a city known for its tourism and attractions, Search Influence is no stranger to digital marketing for zoos, museums, and other non-profits. We’re here today to pass on some of our knowledge to you! These three tips for fundraising through social media are sure to spark your creativity …
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Connect Your Brand With Your Community
Human beings are social animals, but what kind of community would form around your company’s online branding? Brand loyalty is easily observed in beverage and automotive industries, and fans of a particular brewery or manufacturer often consider that brand preference a part of their personal identity. Coke or Pepsi, Chevy …
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Five Tips for Creating Customer Advocates for your Tourist Attraction
When your past customers talk to their friends and family about their vacation, are they likely to recommend your business? Word of mouth is critical for sustainable, long-term business growth, and social media has multiplied the number of connections between people sharing travel advice and reviews. In fact, a recent …
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5 Strategies to Get Guests Talking and Increase Event Attendance
With the right marketing strategy, your event will be the topic that everyone seems to be discussing. Potential attendees will feel compelled to join in the fun. Millennials have coined a term for this pervasive social anxiety: “FOMO,” for “fear of missing out.” This social enthusiasm is great at motivating …
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#FreelanceFriday: What Freelancers Need to Know Before, During, and After Doing Their Taxes
This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancers. For more freelance information, tips, and trends, follow us on Twitter. It’s the end of yet another year. Mixed in with all the holiday celebrations is a sense of closure on the …
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Diversity in the Workplace: Why Who’s at the Table Matters
In the corporate landscape, it’s easy to overlook words like diversity or inclusion, which often get tossed out as buzzwords lacking real meaning. But building an inclusive workplace where employees with different backgrounds, viewpoints, and identities can succeed is a benchmark for company success as well. In fact, a 2015 …
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‘Tis the Season to Get Creative: Using Social Media for Holiday Marketing
Many of your customers are gearing up for numerous holiday festivities that involve family, friends, and coworkers. This time of year also inspires lots of shopping. According to a study done by Deloitte, the average American will purchase 15 gifts during the holidays with the months of November and December …
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