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Bloggin’ Like “The” Boss: Think Like Bruce Springsteen to Boost Your SEO
Keeping up with the ever-evolving world of SEO can be overwhelming. Blogging has been considered a beneficial marketing tool since the late 1990s and continues to be an excellent way to keep your business’s SEO relevant and reliable. However, just because blogging has been around for some time does not …
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Upgrade Your Website with Fresh Content and Some Help from Beyoncé
In this ever-evolving age of Google, there seems to always be a way to upgrade your website and its search engine presence. Fresh content will not only ensure your website is up to date, but it can also inform your frequent customers of new information, let Google know that it …
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How To Fix A Manual Action
In recent weeks, there’s been chatter about a large influx of manual actions. This got me thinking: how many people actually know how to fix manual actions? Stay tuned, ’cause you’re gonna learn today! But First, the Basics: What Is a Manual Action? A manual action is a manual penalty …
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A Brand by Any Other Name: The Importance of Brand Consistency
In the world of SEO, consistency really is key. Any deviation from the norm can negatively affect you in search results and in the eyes of your potential customers. Consistency with your NAP (name, address, phone number) is important throughout your website, social channels, and on any directories you’re listed …
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Don’t Leave Your Website Buffering: How to Make Big SEO Gains with Video Content
Everyone likes watching videos on the Internet—funny videos, cute animal videos, cute kid videos, and cute videos with kids AND animals. And while there will always be a place for these videos in our hearts and on the web (what would YouTube be without them?), video content has recently found …
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Write Content Worth Reading: 3 Listicle Hacks from the Pros
Listicles have infiltrated our culture with a gusto that can only be compared with that of the emoji. It is now a common occurrence for one to set a 10 p.m. bedtime only to get lost in the depths of BuzzFeed, furiously clicking on any headline that references some obscure …
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This Just In: Generating Topical Content for Press Releases
Press releases are great for businesses for a number of reasons, including increased visibility, enhanced SEO, reputation management, and brand awareness. In order to get the most bang for your buck, it is important to make sure that your press release is actually newsworthy and not just “fluff.” Some suggest …
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For Small Law Practices, Online Resources Can Be Judge & Jury
For many solo practitioners and small law firms just starting out, establishing a consistent client base is the number one priority. In the increasingly competitive land of marketing your law practice, it’s imperative to look beyond the traditional methods such as putting your picture on a billboard, directly contacting potential …
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Continuity Is Key: 5 Tips for Syncing Up Your Multi-Location Franchise Marketing Plan
To the Small Business/Franchise Owner Interested in Growth: You have started a business and are considering an expansion, which will include another location (or several)! In doing so, you’ve been able to achieve what many people only dream of doing. You’re reaping the rewards and ready for more, so what …
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Tell Me a Story: Nonprofit Storytelling Tips for Effective Social Conversion
Effective nonprofit marketing (and fundraising) starts with a story. A good story resonates with the audience, advances the mission of the nonprofit, and calls people to action. Nonprofits are unique from their for-profit counterparts, because even more important than facts are feelings. A good story creates an emotional connection between …
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