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4 Internet Marketing Mistakes You Might Be Making
There is nothing more frustrating than putting all your money and effort into your site’s content only to see a conflicting ROI. Many companies and businesses rely on Internet marketing to increase their profits, but some make simple and even unpredictable mistakes as they go about it. Feeling frustrated or …
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Search Tools, Edit Wars, and More: Get the Gist of Wikipedia for Businesses
What is the Loch Ness Monster? Who is Monty Python? What is the history of Starbucks? Every time you do a Google search for practically any event, business, person, phrase, song, or obscure piece of trivia, Wikipedia seems to be right there at the top of the search results. Wikipedia, …
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#LocalUp – Making Content The Sexy Part of Social
The presentation below was developed for a joint conference put on by Local University and Moz in Seattle on February 7th, 2015, called LocalUp. My “beat” if you will as a Local U faculty member is Social Media, and given our work with customers of Search Influence, I have always …
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Big Results Can Come in Small (SEO) Packages
Many small businesses fear that because they don’t have millions of marketing dollars at their disposal to build their SEO campaign, they simply won’t be able to compete with large corporations. However, there are many SEO tactics small businesses can employ to level the playing field and compete against large …
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12 Days of SEO (as Told by Christmas Movies)
December is finally here, and you know what that means – Christmas SEO! Here are my 12 (Days of Christmas) tips for your small business’ online presence, as told by my favorite Christmas movies: 1. Accept That SEO Is a Gradual Process It may take some time, but if you …
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Five For Fridays: How To Get Yourself an Assistant, Get Rid of Spammy Links, and Go Evergreen!
1. Think Like a User – Search Engine Land Sometimes we can get so caught up in trying to get attractive links that we forget why we are writing a piece of content in the first place. We try so hard to get people to read it that we fail to remember …
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Five For Friday: A Very Twitter Christmas, Facebook Gets Scroogy With Likes, & More!
1. Are Twitter Users the Most Efficient Holiday Shoppers? – MarketingLand Given their 160-character count limit, Twitter users are clearly efficient communicators. And now, we are learning that they are super efficient holiday shoppers as well. The popular social platform released a study highlighting its ability to influence shoppers in their …
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Those Who Do Not Learn From The Past Are Doomed To Have Poor Search Value
If you’re reading this blog you’re probably already aware that Google has been busy updating their algorithms. If you work in the Internet marketing industry you may be on edge, cowering at the very mention of any animal whose name begins with the letter P. Ever since the first Panda …
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Google Gives Answers To Life, Love, & The Universe
As you may or may not have noticed, prevalence of Google’s answer boxes among search results has increased dramatically. Google’s algorithm updates have always pushed the search engine to more closely mirror the human searchers, aiming to provide the best answer to each question. With the collection of Google’s Knowledge …
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What’s Black and White and Impacts 3-5% of Search Queries? Panda 4.1!
In the last two months, Google has been busy improving the Panda. In early August (Aug. 8, 2014, to be exact), there was a lot of chatter from the SEO community seeing the flux in Google Analytics accounts, which was generally accepted as an unconfirmed monthly Panda data refresh. In early …
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