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5 For Friday: Winning at Local Search, Snippets in Search, & Investing in Content
1. Google Structured Snippets Officially in Search Results – Search Engine Land Schema markup and other forms of structured data are being used by webmasters to display Google structured snippets, but this isn’t the only way more data is pulled into the search results. Google has been testing out new …
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Give Your Site Some Link-building Lovin’
With this year’s Google algorithm updates, we’ve heard a lot of buzz about implementing disavows and getting rid of bad, non-relevant links to your site. However, what we’ve heard less about is what to do after you get rid of all of those links. Now that those disavowed or deleted …
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Let Your Business Be Known: 5 Tips for Improving Your LinkedIn Presence
LinkedIn is a great resource for business-to-business companies to increase brand awareness and build valuable connections. You may have set up a Company Page, but are you really making the most of the networking site? Use these tips to maximize the benefit of your company’s LinkedIn presence! Set Up Showcase …
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Five for Friday – LG Hires Bros to Build Brand, Your New Favorite Robot & Google Sees the Future of Eye Care
1. LG Teams Up With Bro-tastic YouTube Network for Content Marketing Campaign – Advertising Age YouTube famous stars known as Dude Perfect are getting more than just views from their unbelievable, athletic trick shots. They have already acquired advertising leads with brands such as Pringles, Nerf, and as of this …
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Five for Friday – Google Launches Click & Drag for Maps, A New Twitter Record, & Pinterest Gets Even Easier!
Marketing Land publishes new research on tweet indexing in Google search results. Google Maps rolls out handy “click and drag” update. Why your content needs images to get the attention of engaged readers. The most talked about World Cup game breaks a Twitter record. Big brands begin testing a new …
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Is Your Website Healthy? Increase Its Organic Intake & Watch It Grow!
Whether you’ve noticed it or not, all website owners are in the parenthood business. Our websites are our babies; despite how frustrating they can seem, how stressed they make us, and how much of our money and time they require, we love them anyway. And, of course, we want them …
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5 for Friday – G+ On Your Phone, Teens On Facebook, & Tips For Powerful Images
1) CNBC: This 17-Year-Old Website Devastated By Google’s Panda Update – Search Engine Roundtable Once upon a time, there was a woman named Linda Stadley. Her recipes brought so much joy to her and those around her that she generously decided to share them with the Internet. So she created …
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#Ibelievethatwewillwin #Ole! #WorldCup
As the world gathers in sport bars across the globe to watch the gorgeous and very talented FIFA team members, I’ve realized that the World Cup is kind of like the Super Bowl, just bigger, better, and hotter! Besides the commercials and the fact that the Super Bowl is only …
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Has Panda 4.0 Got You Down?
Now that we are 4 weeks post-Panda 4.0, there is a decent amount of data to sift through and determine if a website got caught in the Panda filter. Panda is supposed to provide consumers with search results that are helpful to their needs. This means websites that have some …
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Google Ranking: No ShortCutts to Success
More often than not, our clients ask why their keywords aren’t as high up on Google as they should be. Is it a penalty issue? Is it an algorithm change? Or is it your content? Recently, I had a client that asked these exact questions. Here at SI, our job …
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