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Influencer Spotlight – Mary Silva
Mary Silva has been a part of the Search Influence team for nine months, and in that time she’s gotten a reputation for hard work and dedication. She’s become the go-to person for managing clients’ online presences when it comes to Google, Yahoo and Bing. She is also the person …
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A Quick Guide to Using the Internet to Your Advantage
Small businesses have come a long way, thanks to the Internet. Now we all have websites touting our products and services, and we have more ways than ever to connect with our potential and existing clients. But there’s always room for improvement, isn’t there? If you’re not fully using the …
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5 Content Marketing Myths You Need to Unlearn
The popular SEO strategy of content marketing has always been effective. Now, with recent changes to Google with its Hummingbird update and the increasing importance of social media, good content marketing is more important than ever for boosting your online visibility and search engine ranking. While content marketing isn’t exactly …
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Search Influence Goes to Digital Agency Conference
Search Influence had the opportunity to send our VP of Sales & Marketing Kelly Benish to Local Media Association (LMA) and BIA Kelsey’s Digital Agency Summit, which was held in Chicago on November 6th and 7th. The Digital Agency Summit is described as “two days dedicated to the best case …
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4 Tips to Writing Attention-Grabbing Social Media Posts
CONTENT CONTENT CONTENT We are bombarded by content and information everyday. The average person reads a couple thousand words and sees about 247 images each day. Something interesting from a marketing standpoint: we see anywhere from 3,000-20,000 marketing messages every day! All of these words and images are pieces of …
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The BIG PROJECT To Get Your B2B Content Marketing Strategy Going In A BIG Way
Are you an expert in your field? Do you want potential customers to know that? Give them proof by literally writing the book. Now, don’t go anywhere just yet. Yes, I did just say that you should write a book, but we’re not talking about the next Great American Novel …
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Easy Ways to Improve Your Pinterest Descriptions
By now, we should all know that Pinterest is a great tool for businesses. But, since Pinterest is so visually centered, what you may not have thought about is the importance of your written content. After you have your About section properly filled out and you’ve established your boards, it’s …
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Turn Quiet Customers into Brand Ambassadors with the Right Social Media Content Strategy
Thanks to Panda and social signals becoming more prevalent than ever in Search Engine algorithms, content both on and off-site is moving to the forefront of most SEO and online marketing strategies. Truly exceptional content not only ranks well, but is shared virally and provides a real value to the …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. 10 Mistakes Every Startup Should Avoid When Optimizing for Search Engines – Search Engine Journal It’s no secret that a company’s online presence can help and maybe hurt their business, and this is especially true for start ups that are turning to the Internet to get the word out about their …
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5 for Friday — Links, Stories, & Posts for Your Weekend
The Holy Grail Of Internet Marketing: Owning The Whole SERP — Search Engine Land Search Influence’s very own Will Scott gives a brief how-to on the essential methods of owning your search engine results page. The main points he hits in the post are the importance of branded SERP ownership, …
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