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Impact Your Tourism Marketing With Instagram Stories
If you’ve been keeping up with our blog, then you already know how to market your travel and tourism business during the off-season, and how to engage with vacationers using mobile search. But, do you know how to leverage Instagram Stories for impactful tourism marketing? Stories are temporary videos or …
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What’s the Perfect Marketing Budget for Your Company?
In our years of experience as a digital marketing agency, we’ve found that a typical marketing budget for a business is 5-10 percent of revenue, sometimes more when in growth mode. But don’t stop reading yet! Determining the exact budget for your business, and how to allocate it, depends on …
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Why Are My Ads Disapproved by Google’s Misleading Content Policy?
In its continual quest to better serve users, Google has cracked down on misleading content in advertisements as well as website content. When your advertising campaign is slammed for “misleading content,” it can come as quite a surprise. Because Google holds advertisers to a high standard, some of the violations …
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What Can Canva Do for You?
Need a custom graphic for your blog or social media page? Canva is a drag-and-drop tool with millions of images and hundreds of fonts. Over ten million users have created over 100 million designs with the help of Canva’s user-friendly interface. While nothing will replace the instinct and creativity of …
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In Press Releases We Trust: Why They Matter More Than Ever in the Fake News Era
Cision, an ever-growing resource for media and businesses, released their 2018 State of the Media report, which is based on a survey of journalists globally. Over 1300 journalists responded from six countries, 48% of which work in print (newspaper and magazine), and most of which no doubt have an online …
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3 Practical SEO Tips to Get More Clients for Your Law Firm
Have you ever wondered why your competition appears at the top of search engine results pages while your firm is nowhere to be found? Attorneys today face new marketing challenges, including how to access the ever-increasing number of clients who are using the Internet to search for legal services online. …
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Four Smart Ways to Market Your Tourism Business in the Off-season
Seasonality is a major marketing challenge for the tourism industry. Considering the struggle to turn a profit during the low season, and the rush of overtime work during the high season, this challenge should come as no surprise. The good news, however, is that we have solutions! With these four …
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Marketing Basics for Animal and Pet Influencers
Pictures of animals are consistent crowd-pleasers on the internet. Unlike content that’s favored by certain demographics, kittens and puppies (or baby animals of any variety) are universally appreciated by just about all age groups and political alignments. Animals can even be educational, like our cats that explained Google Analytics. Still, …
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What Happened to My Meta Descriptions in Search Results?
During a typical day-to-day interaction with Google’s SERP recently, I started to realize the variable nature in which meta descriptions were being pulled into search results for our site. We know that last December Google announced the expanded the character count guidelines for meta descriptions, but that did not seem …
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Pubcon Florida 2018: Chatbots Are Cool, But We Gotta Keep Marketing Human
I am sorry to say that until last week, the only Pubcon events I’d attended were in Las Vegas, and of course, when after Katrina the show came to New Orleans in 2013 (wow, seems like only yesterday). So, last week I went to Ft. Lauderdale for Pubcon Florida. It …
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