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AI and How It’s Affecting, and Enhancing, Voice Search
If 2016 was the year of the Internet of Things, 2017 has become the year of AI, and, in particular, voice search. The way people search on their phone, tablet, or computer is changing thanks to devices like Amazon Echo, Siri, Cortana, and Google Home—as of May 2016, 20% of mobile …
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Growing Your Practice on Facebook, Part 5: Patient Confidentiality Considerations
In our last blog, you learned how to capture your audience with engaging content and analyze the results. Now that you understand what it takes to connect with your patients, we’ll take a look at common obstacles medical practices face when posting on Facebook. Social media and the healthcare industry …
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Growing Your Practice on Facebook, Part 4: Reach Your Audience
Now that you’ve gained valuable insights on the many uses of Facebook paid ads, the importance of engaging with your followers, and why all of this matters in the first place (spoiler alert: yes, social media is worth your time), we’re going to get into the specifics of understanding and …
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Growing Your Practice on Facebook, Part 2: Shareable Content
Now that you’ve learned why Facebook is such a crucial tool for your practice, it’s time to master one of the most important aspects of Facebook: engagement. Facebook is all about conversation and interaction. If you aren’t creating compelling content and engaging with your followers on a regular basis, your …
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Growing Your Practice on Facebook, Part 1: Why Facebook Matters
It’s no secret that Facebook isn’t going away anytime soon. Even with predictions a couple of years ago that the social media giant would lose a significant portion of its users to other contenders like Instagram, Twitter, WhatsApp, and Snapchat, they’ve managed to see steady growth. Since that prediction in 2015, …
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#FreelanceFriday: Finding More Time in Your Schedule to Freelance
This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancers. For more freelance information, tips, and trends, follow us on Twitter. “I don’t have time…” As writers, we have all said it at one time or another, most likely as an excuse …
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NEW ORLEANS, May 24, 2017 — The Plastic Surgeon’s Guide to Press Releases
Search Influence has done a little blogging about press releases in the past, but now it’s time to kick things up a notch—or 16 billion notches. According to the American Society of Plastic Surgeons, Americans spent roughly $16 billion on plastic surgery in 2016, which is an all-time high. With …
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Top 5 Ways to Bounce Back from a High Bounce Rate
Growing up in New Orleans, hearing the word “bounce” means something completely different to most people. I hear the word “bounce” and immediately think of the music! After starting at Search Influence at the end of 2014, I learned that “bounce” also had a meaning in the digital marketing world. …
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Grow Your LinkedIn Network With These 3 Optimizing Tips
With over 400 million users, LinkedIn has become a social networking must for companies large and small. While other platforms like Facebook and Twitter are commonly used in marketing and SEO campaigns, LinkedIn can have a significant impact on online visibility and SEO opportunities. Instead of neglecting your LinkedIn account, utilize it …
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Site Audits and Your Business: An Introduction
Just like any portion of your business, your website requires constant maintenance to ensure that it is running as optimal as it should. It’s very well known that Google loves to constantly change their algorithm, forcing websites to adapt quite frequently or else their search engine rankings will suffer. Whenever …
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