This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
Follow the Numbers: Trends to Guide Your 2017 Plastic Surgery Marketing Plan
With 17.1 million surgical and minimally invasive cosmetic procedures performed in the United States in 2016, a few key trends stand out as opportunities. According to a report released by the American Society of Plastic Surgeons, patients are trending toward fat grafting, non-invasive fat reduction, and facial enhancements. These trends …
Continue Reading >> -
How a Debate About Onions Showed Google Might Not Be Infallible
A couple of weeks ago, I was driving to meet a friend for dinner when I heard a segment on NPR’s Marketplace that featured Tom Scocca talking about his article on Gizmodo about caramelized onions. At first, it seemed like many a segment on NPR we’ve come to expect—interesting and …
Continue Reading >> -
#FreelanceFriday: Best Places to Work Remotely (Other Than a Coffee Shop)
This post is part of our Freelance Friday series, where we discuss everything and anything related to freelancing. Follow us on Twitter (@SIfreelance) for more freelance-focused content—from writing tips to industry-related best practices. Everyone knows that freelancing = freedom. And one of the major draws of that freedom is the …
Continue Reading >> -
Freelance Friday: Let Stephen King Teach You How to Edit Your Own Writing
This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancing. Consider following our Freelance Twitter account. Stephen King once said, “To write is human, to edit is divine.” Writing and editing go hand-in-hand. You cannot have one without the other. Like a novel …
Continue Reading >> -
Fake News, Audience Targeting, and the Death of the 4th Estate
Content marketing. Political marketing. Fake news. Content amplification. These are all instruments in providing pertinent information to audiences who will become newly inspired and be provided with valuable takeaways. What happens when you elevate content? Your audiences increase, consumption rises, and you essentially engage and “steal” influencers. Here are 3 …
Continue Reading >> -
What You Can’t Do On LinkedIn: Hacking LinkedIn and Getting Results
Hypertargeting. Automated bid management. Ad scheduling. We take for granted these social media advertising features available on platforms like Facebook. But, what do you do when these “advantages” are not available on other sites, like LinkedIn? Here at Search Influence, we decided to design some experiments to see if we …
Continue Reading >> -
Up Your Social Media Game With This Handy Reference Guide: The When, How, and Where of Social Posting
Another year, another seemingly endless parade of social media posts gone by. If you haven’t jumped on the social marketing bandwagon yet, 2017 is the year to begin because things are continuing to go up and up. Here are some highlights. 79% of Online Adults Use Facebook The Pew Research …
Continue Reading >> -
Freelance Friday: 8 Tips for Boosting Productivity When Working From Home
This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancing. If you are a freelance writer and are looking for additional work, consider applying at Search Influence. Workforce productivity is a key metric tracked by most businesses. In an office setting, you …
Continue Reading >> -
Want to Grow Your Medical Practice? Here’s 4 Ways Facebook Ads Can Help
The world is filled with many ways to advertise a product or service. Simply hoping that your message makes its way to the perfect target audience certainly isn’t the best practice to ensure that your medical advertising efforts are a success. For medical professionals, it may be particularly tricky to …
Continue Reading >> -
Three Simple Tips for Optimizing Your Facebook Page
For developing a meaningful online presence, proper management of your social media profiles is essential to any successful marketing effort. There are some very obvious, and important, actions to take: have a snazzy profile and cover photo, publish meaningful content, and engage with potential clients. However, beneath the surface, there …
Continue Reading >>