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#NOLATech Week 2016: How To Drive More Traffic To Your Site
In conjunction with NOLATech Week 2016, Search Influence hosted a workshop to help support small businesses in their online marketing efforts. Paula Keller and Mary Silva presented on how to boost your local search rankings and ways to drive traffic to your website respectively. Paula Keller’s “How To Boost …
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Link Building: How to Develop a Winning Link Profile
Backlinks are a significant factor in a website’s search visibility. When a site links back to your website, it signals to search engines that it’s authoritative enough to be an information resource for other websites. That’s why it’s so important to any SEO strategy. However, SEO’s and businesses alike walk …
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Happy Working Parents Day: 10 Influencers On Lessons From Their Working Parents
As someone who grew up with working parents, I learned a lot through my parents’ experiences. My dad was the “troubleshooter” at the automated and environmental control systems company he worked for. So, his ability to solve problems at work and around the house was something I learned. He always …
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Top 5 Most Read Search Influence Blogs of August
It’s back to school time, and you know what that means—time to catch up on your reading! Here are the top five most read Search Influence blog posts of August. Study up! 1: What Happened to Facebook’s 20% Text Grid Tool? Ranking in the top five for yet another month, …
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How to Repurpose Your Content Again and Again and Again
National Simplify Your Life Week: easier said than done, right? There are so many balls to juggle every day, the idea of adding a complex online marketing campaign to a to-do list sounds unbearable. But online marketing doesn’t have to break the minute-bank. By maximizing your content, you can get …
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12 Things You May Not Know About Online Marketing
While some aspects of online marketing may seem straightforward, some things might surprise you. Here are 12 things that surprised some of our team members when they started working at Search Influence. 1. When listing your business location anywhere online, you should use the USPS verified address. “I worked at …
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These 10 Expert Tips Will Drive Traffic to Your Business’s Website
It doesn’t take a web expert to know that more traffic to your website means more business. However, researching ways to improve your online traffic isn’t always easy. We asked our in-house experts for their thoughts and came up with these ten ways to drive traffic to your website. 1: …
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Make Your Social Media Strategy Sizzle with Summer-Focused Content
How Is Summer Different than the Rest of the Year? Warmer temperatures make people more active in the summertime. With kids out of school now, many families will take at least one vacation over the next few months. And since 81% of Americans save money specifically for the summer season, there …
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4 Tips for Finding the Right Blog Length in 2016
When you have your own blog, there are a lot of things to consider if you want it to be successful. One common question people ask is, “How long should a blog post be?” Unfortunately, there is no cut-and-dry answer. Instead, the length of a blog post should depend on …
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These 5 Easy Ideas Can Help Your Site Reach 80% of Your Patients
Your patients might not be able to read your handwriting, but there should be no confusion with your website. According to a Pew Research Center survey, 80 percent of respondents look for health information online, and 44 percent actually search for physicians and healthcare professionals. As more and more people …
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