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5 Content Mistakes to Avoid
You work hard to promote your business, providing your clients with the best services and customer experience possible. However, in order to develop a loyal customer base, it’s necessary to first attract potential clients who may be interested in the services that you offer. This often begins with their first …
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5 for Friday — Links, Stories, & Posts for Your Weekend
How Brand Came to Dominate Google’s Relevancy Algorithm – SEO Book Google CEO Eric Schmidt has said, “Brands are the solution, not the problem.” Going all the way back to 2003, this infographic details the timeline of Google’s preference for brands in rankings, even going into some high-profile companies using …
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Two Easy Ways to Avoid Sending Your Readers into a Grammar Rage
I am terrified to write this post. As anyone who has ever corrected someone else’s grammar in writing can tell you, I’m going to make a mistake. I have no doubt that someone will notify me of my horrendous grasp on the English language via irate (hopefully misspelled) comments. I …
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Clarity, Enthusiasm, Persuasion — 5 Copywriting Tips From The Pros
Being a copywriter can often times be stressful. If you’re developing content for your own business, you often have to consider the impact of what you’re saying and tweak your wording to sell your product in the best light possible. Developing the art of copywriting takes times and involves developing …
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Copy This Copy – The Importance of Clean Content
Having clean, edited online copy is vitally important. Whether we’re talking about content for a website or a blog, it can make a big impact — for better or for worse. As Mitt Romney’s campaign recently found out, even text written for mobile apps should be given a close look …
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