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In-House Marketing vs. Agency Teams: Build a Strong Strategy Together
This post was updated by Paula French on 2/28/25 to reflect recent trends and best practice. It was originally published on 12/6/2018. Key Insights As brands grow, marketing demands increase, making it difficult for internal teams to execute strategy, create content, analyze performance, and keep up with industry shifts all …
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Why Hire a Digital Marketing Agency? Outsource for Faster Growth
Key Insights Hiring a digital marketing agency gives in-house marketers access to a team of experts with specialized skills and knowledge. Companies benefit from advanced marketing techniques without ongoing in-house training and investment in expensive tools. Outsourcing digital marketing to an agency frees up time for businesses and internal teams …
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SEO In-House vs. Outsourced: Should You Hire an Agency?
Key Insights SEO is crucial for online visibility, increased website traffic, brand recognition, and revenue growth. While it may be tempting to handle SEO in-house, it’s essential to recognize that effective SEO requires meticulous attention to detail, constant monitoring, and adaptation to evolving search engine algorithms. When deciding between in-house …
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Learn About Key Higher Education Marketing Metrics From Paula French’s UPCEA Blog
Search Influence’s Director of Sales and Marketing Paula French recently wrote a guest blog post for UPCEA titled “How Higher Education Marketing Metrics Help You Boost Enrollment.” While this is Paula’s first guest blog post for UPCEA, she is a regular speaker at UPCEA conferences and our joint webinars. As …
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AI Content Marketing: Achieve More in Less Time [ANYWORD X SEARCH INFLUENCE WEBINAR]
Key Insights: AI content marketing is changing the way agencies, internal marketing departments, and freelancers go about their daily workflow. As more marketers add generative AI to their competitive toolkit, the gap between those who use AI versus those who don’t will grow. This makes jumping on the proverbial AI …
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Rising Online Advertising Costs in 2024: The Election Year Effect
Key Insights With the U.S. presidential election coming up, experts project increased advertising competition and rising digital ad costs throughout 2024. While it may be tempting to slash your marketing budget to save short-term advertising costs, you’ll pay the long-term price of leaving your brand dormant this year. The right …
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Search Influence Wins Silver Award in the 2023 U.S. Agency Awards
The Search Influence team has won a Silver Award in the 2023 U.S. Agency Awards’ “Best Integrated Campaign” category! The U.S. Agency Awards recognized our online advertising campaign for the Center for Restorative Breast Surgery (CRBS) — “Helping Women Find Care Through Meta Display and Google Paid Search” — for …
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From Cold to Gold: How to Measure Lead Quality
Key Insights Quality of digital marketing leads always trumps quantity of leads. Knowing the differences between high-quality and low-quality leads helps you determine the quality of your own leads. Ongoing measurement is a multi-step process that gives you a consistent pulse on the quality of your sales leads. Several tools …
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Search Influence CEO Will Scott Named a 2024 Biz New Orleans 500
Biz New Orleans has named Search Influence CEO and Co-founder Will Scott to its 2024 New Orleans 500 list! Published annually by Biz New Orleans magazine, the New Orleans 500 recognizes and profiles all the business leaders driving growth in the metro New Orleans economy. Biz New Orleans is a …
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#1 Organic & No Clicks? Google Ads 2023 SERP Smackdown!
High Ranking Keywords and Low Traffic? Are algorithm updates and AI just a red herring for more Google Ads in 2023? It’s not just a #1 position. It’s a rich snippet. And a full-feature rich snippet with images, a bulleted list, and everything. But the CTR (click-through rate) is a …
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