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Here Are 10 Eye-Catching Medical Display Ads That Worked
Need a little inspiration for your practice’s online ad campaign? The following medical display ads are some examples of online advertising at its finest. They boast an impressive balance of striking imagery, audience targeting, creative calls-to-action, and concise copy. These advertisements from Stewart Dermatology and Dr. Grant Stevens, FACS, at …
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Top 5 Search Influence Blogs from July 2016
If you are like many of us at Search Influence, you took a few days off last month to enjoy the summertime. Now that August is here, you may have a few minutes to catch up on your reading. Here are our top five most read blogs from July. 1: Search …
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Local SEO: How to Clean up Citations for Better SERP Visibility
Google, Bing, and other major search engines are constantly changing and developing their search engine results pages (SERPs). Major components of these pages include organic, paid, and local results. With the ever-increasing use of mobile, these local results are growing in importance in overall SEO strategy. So how does one …
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Here Are Our Top 5 Blogs You May Have Missed Last Month
Woah! Did June fly by for you, too? If you are on the beach this week and doing some summertime reading, here are our most popular five blogs from last month that you will want to check out. What Happened to Facebook’s 20% Text Grid Tool? Michelle’s blog is coming in hot …
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12 Things You May Not Know About Online Marketing
While some aspects of online marketing may seem straightforward, some things might surprise you. Here are 12 things that surprised some of our team members when they started working at Search Influence. 1. When listing your business location anywhere online, you should use the USPS verified address. “I worked at …
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5 Ways Online Marketing Offers Better ROI Than Traditional Approaches
These days it seems like everyone and their dog is using social media. Don’t believe me? Then check out @toastmeetsworld and try resisting to follow that pup. As technology becomes an essential part of our day-to-day lives, we are increasingly turning to the digital world for personal interactions and information. …
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Should Small Businesses Pick Online or Traditional Marketing?
At some point every year, all marketers must ask themselves one very important question. Whether you’re with a small business, agency, or massive corporation, this question plays an integral role in how you shape that year’s marketing strategy: Where Should My Budget Go? It’s inevitable, and you need to decide …
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Make Your Social Media Strategy Sizzle with Summer-Focused Content
How Is Summer Different than the Rest of the Year? Warmer temperatures make people more active in the summertime. With kids out of school now, many families will take at least one vacation over the next few months. And since 81% of Americans save money specifically for the summer season, there …
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The Rise of the Silver Surfers: Engaging Older Americans Online
In honor of Older American’s Month, let’s take a look at the latest trends and talk about engaging this audience! “So, who exactly is considered an older American?” you might ask yourself. Well, based on the Older Americans Act of 1965, you could say anyone over 60, basically Baby Boomers …
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Seeing Colors? Google Expands Paid Ads
Late last month Google changed the landscape of internet marketing once again. The latest update from Google expanded paid ads into two new areas, Maps and Local Finder. These two places were once a haven for those of us with beautiful, organic traffic, but we are set to be invaded …
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