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Top 3 Things to Check in AdWords “Dimensions” Tab
The Dimensions tab in AdWords is a very useful area. You can really dig into a variety of different data sets to analyze your PPC performance. This data can give you valuable information on how best to optimize your campaign to maximize your budget, especially if you are limited by …
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The BIG PROJECT To Get Your B2B Content Marketing Strategy Going In A BIG Way
Are you an expert in your field? Do you want potential customers to know that? Give them proof by literally writing the book. Now, don’t go anywhere just yet. Yes, I did just say that you should write a book, but we’re not talking about the next Great American Novel …
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3 Keys to Your SEO Strategy for 2013 and Beyond
If there was a formula for the best SEO strategy in today’s online market, it might look something like this: Content + links + social = WIN While there are no guarantees when it comes to search engine optimization, including these three ingredients in your strategy is sure to improve …
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SEO: Making it Work For You
Below you will find a webinar I did a few weeks ago that gives a very high level overview of things YOU can do to improve your presence online. Search Engine Optimization (SEO) can sound intimidating at first, but as you will see, there are many actionable items in this …
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3 Tips for Measuring Your Online Success with SEO and Beyond
Lately I’m finding more and more clients focused on increasing site traffic. Some are setting goals to double, triple, or even quadruple their current site traffic in as little as 3 months with an SEO campaign. I’m all for a challenge, but there are other metrics to measure the success …
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The Return… of the Website
The website is back, y’all! Yeah yeah, we know they didn’t go anywhere, but for the last few years we have had a large shift to companies investing in their social media presence and building out experiences that their fans can interact with on Facebook. It made sense 100% of …
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Expand Keywords for Expanded Results
Keywords are the key—no pun intended—to driving traffic to your site, and is part of the SEO basics a site owner needs to know. A smart business manager will put a great deal of thought into which terms to target. Even a fantastic list can always use improvement—however, four simple …
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Find Out ‘What’s News’ in Miami, July 11-13
It’s that time of the year again, when media gurus convene for the annual AAN (Association of Alternative Newsmedia) convention, which is set to take over the Miami scene July 11th-13th. The 3-day convention is jammed packed with speakers discussing the latest in media and news technology, including our very …
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