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How to Bounce Back From a Bad SEO Experience
If you or someone you love is struggling to bounce back from a bad SEO experience, please call 504-208-3900 today. Let me first start by saying, I am truly sorry. I hate to hear our competitors are delivering anything less than a successful (and profitable) SEO campaign, and I really …
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Your Guide To Google’s Newest Search Ad Type: Responsive Search Ads
It seems lately that the changes to Google Ads and the types of ads you can create have been coming faster than some advertisers can handle. A few years ago, expanded text ads were a revelation. More headlines and higher character counts had us all loving the extra real estate …
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Search Influence Adds Five New Hires to Their Krewe
No matter the time of year, Search Influence is dedicated to expanding our clients’ online presence and growing their businesses. Even though New Orleans just got done with its most hectic time of year, Mardi Gras, we’ve been focused on producing results for our clients. We also understand that we …
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Unfamiliar With “SEO?” Here’s Why Search Engine Optimization Is Important
I entered the digital marketing industry in 2012 when Search Engine Optimization was a simple blend of keyword stuffing and link building. If anyone suggests those strategies still hold up, then they’re living in the past. SEO has changed because the search behavior of consumers has changed. According to Google, …
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4 Reasons Why Digital Marketing Spend Keeps Growing & Isn’t Stopping
Cambridge Analytica. GDPR. Brexit. The 2016 presidential election. Privacy has been at the forefront of national news related to Facebook as well as social and digital media in general for the last few years. Yet, spending on digital marketing and advertising continued to climb in 2017 and 2018, with …
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How Small Businesses Can Build Quality Backlinks in 2019 and Beyond
Backlinks have traditionally been one of the most important ranking factors in Google’s mysterious SEO algorithm. So what exactly is a backlink, and why is it important? A backlink is simply a link on someone else’s site that leads to your site. Google values them because your site must be …
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Why You Should Consider Hiring a Digital Marketing Agency
As 2018 comes to a close, now is the perfect time for business owners and stakeholders to reflect on the year that they’ve had, evaluate the current state of their firms, and develop solid business resolutions for a productive 2019. We often speak with businesses that are trying to decide …
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7 Qualities of an Effective Marketing Agency (and How to Test for Them)
I often joke that, in digital marketing, you’re an expert if you know more than the person you’re selling to. This was recently brought home to me while attending a startup conference: a member of the photography team, who was still an undergraduate in college, said he hoped to open …
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Gutenberg Has Arrived–Are You Ready?
WordPress 5.0 has been officially released as of Thursday after many delays and false starts. Are you ready for this new editor? Short answer: probably not. A New WYSIWYG Editor From WordPress WordPress 5.0 replaces the old native text editor with its new “What You See Is What You Get” …
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How to Balance In-house Marketing With an Agency
How Can an Agency Help Me If I Am a… Single Person Marketing Team Single person marketing “teams” can feel isolated and underappreciated. The business owner(s) expect you to handle it on your own, but as you’ve tried to run campaigns, manage vendors, write content, plan the strategy, update your …
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