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Everything You Need to Create an Effective Landing Page—and Everything You Don’t
If you have run any type of digital marketing campaign for your business, you’ve probably come across the term “landing page.” But what exactly is a landing page, and what role does it play in helping to convert leads into customers? Simply put, landing pages are the pages where users …
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Impact Your Tourism Marketing With Instagram Stories
If you’ve been keeping up with our blog, then you already know how to market your travel and tourism business during the off-season, and how to engage with vacationers using mobile search. But, do you know how to leverage Instagram Stories for impactful tourism marketing? Stories are temporary videos or …
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What’s the Perfect Marketing Budget for Your Company?
In our years of experience as a digital marketing agency, we’ve found that a typical marketing budget for a business is 5-10 percent of revenue, sometimes more when in growth mode. But don’t stop reading yet! Determining the exact budget for your business, and how to allocate it, depends on …
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Zoos, Aquariums, and Non-profits: Here Are Three Top Tips to Fundraise Like a Pro
Based in a city known for its tourism and attractions, Search Influence is no stranger to digital marketing for zoos, museums, and other non-profits. We’re here today to pass on some of our knowledge to you! These three tips for fundraising through social media are sure to spark your creativity …
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7 Tips for Eye-Catching Social Media Posts
For years, social media has been the most cost-effective place to advertise your business, but it takes planning to stand out from the competition. In the up-to-the-minute marketplace of memes, it pays to use eye-catching colors, animated images, and consistent, compelling branding. Fortunately, once you develop a digital marketing strategy …
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Your Referral-Based Business Still Needs Digital Marketing
Most referral based businesses are pretty happy watching the dollars come in without having to invest in marketing. The business model usually looks a little something like this: company does good work → client is happy → client tells a friend they are happy with great work by company → …
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Are Your KPIs Leading to a Healthy ROI?
One metric that every small business owner should track and strategically work to improve is return on investment (ROI). Improving ROI can depend on boosting any number of individual indicators that help businesses focus on what they’re doing right and where they need to improve. Learn how these indicators apply …
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Connect Your Brand With Your Community
Human beings are social animals, but what kind of community would form around your company’s online branding? Brand loyalty is easily observed in beverage and automotive industries, and fans of a particular brewery or manufacturer often consider that brand preference a part of their personal identity. Coke or Pepsi, Chevy …
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Why Are My Ads Disapproved by Google’s Misleading Content Policy?
In its continual quest to better serve users, Google has cracked down on misleading content in advertisements as well as website content. When your advertising campaign is slammed for “misleading content,” it can come as quite a surprise. Because Google holds advertisers to a high standard, some of the violations …
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What Can Canva Do for You?
Need a custom graphic for your blog or social media page? Canva is a drag-and-drop tool with millions of images and hundreds of fonts. Over ten million users have created over 100 million designs with the help of Canva’s user-friendly interface. While nothing will replace the instinct and creativity of …
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