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5 For Friday – Amazon Ad Challenge, Facebook Changes, Twitter Spam, & Google’s Snafu
1) Amazon Takes on Google Adwords – Wall Street Journal The war for Internet supremacy rages on between Google and Amazon. The increasingly competitive relationship between the two giants has grown even more strained as of late, but their tenuous relationship has survived largely because Amazon is one of Google’s largest …
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All The Best Ideas Are Stolen: Take Yours From Facebook’s Success Stories
I was recently introduced to the Facebook for business page and was shown some interesting and educational aspects of this informative page. Besides giving you an opportunity to create a Facebook Ad or create a page, it gives you the awesome option to see success stories of businesses that have …
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5 for Friday – Google SSL Warnings, Twitter & Amazon Collab, and more!
1. Twitter and Amazon Link Up, Add Items To Your Shopping Cart With A Single Tweet – Buzzfeed Amazon is using Twitter to drive sales with the new #AmazonCart feature. This may be a major breakthrough for ecommerce businesses. It’s super simple: The business tweets out a link for a …
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Facebook Announces Design Changes and New Features for Pages
Yesterday, Facebook For Business announced a new, more “streamlined” design for Pages, which will begin rolling out this week. In addition to the new look, a new feature called “Pages to Watch” will launch, allowing page admins to monitor and compare their page with that of other businesses. Ch-ch-changes! Overall, …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. A New Google Search Result in Beta – Search Engine Land As usual, Google is always testing new search results and the way the results display. Dr. Peter Meyers of Moz recently noticed a change in the Google search interface. The results displayed included restaurant reviews from Reason, New …
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Types of Facebook Ads
As Facebook has become a more robust advertising platform, a broad smattering of ad units have shown up all over the platform. Almost every kind of content can be advertised on Facebook, from a text status to a Facebook app to a web site, leading to increased interaction and ultimately …
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Get Real ROI on Facebook with Sponsored Stories
Many, including big brands, are convinced that Facebook Ads are a waste of money. Under their assumptions, even high rates of fan interaction don’t correlate to new business. However, it’s clear that promoting strong organic posts beyond the natural reach of a page drives the expected post interaction and page …
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Advanced Facebook Ads: How to Beat Disapproval
While some may view the right-hand side of their Facebook stalking experience as an uninteresting blob of text, Facebook was once the world’s largest display advertising network, pulling in over $2.2 billion in annual revenues. Even now, Facebook ads are an invaluable tool for any social media campaign. Industry standard …
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TV Ads vs. Facebook Ads: Targeting the Money
I came across a kind of shocking figure the other day while reading about the Facebook IPO. It appears Facebook ad sales generated $3 billion in revenue in 2011. That’s as much money as JP Morgan appears to have lost recently. Whoops. But here’s an even more brain-wrinkling number: traditional …
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Starting Out on Facebook: Small Business Marketing Solutions or Useless Sales Pitch?
A few weeks ago, Facebook Marketing Solutions, the advertising side of the social media giant, released its new education portal for small businesses just starting out online, titled Facebook for Business. The Facebook page for the group is nothing more than a simple sales pitch for businesses becoming involved on …
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