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Social Media And Viral Content: Tips From Matt Siltala
If you haven’t heard of Matt Siltala, get your butt to Google right now and start searching. As an online search industry leader and president of Avalaunch Media, Matt came to New Orleans this week to present at Pubcon, a social media and optimization conference and expo featuring multiple days …
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Instagram is “Ad” it Again!
Does it seem like, eventually, everything turns into a platform for advertising? For social media, that seems to be the trend when comparing networks over the years. Everything from Facebook, Google, Twitter, Pinterest, and Pandora have all followed the same trend. Using a great business plan (and a lot of …
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Facebook Announces Design Changes and New Features for Pages
Yesterday, Facebook For Business announced a new, more “streamlined” design for Pages, which will begin rolling out this week. In addition to the new look, a new feature called “Pages to Watch” will launch, allowing page admins to monitor and compare their page with that of other businesses. Ch-ch-changes! Overall, …
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14 Social Media Mistakes to Avoid in 2014
We’ve all seen them… misfired tweets, Facebook fails, and huge national brands that just don’t get it. Last year we recapped the 12 worst social media mistakes of 2012, but brands just keep making the same errors over and over again. For 2014 we’re going to be proactive. Here are …
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Career Advice from the Facebook Queen (and some life lessons, too)
Sheryl Sandberg is one of the most influential women in the world, according to Time, CNN Money, and Forbes. She’s the COO of Facebook, and in my opinion, one of the biggest badasses out there. I’ve been reading her book, Lean In: Women, Work, and the Will to Lead and it is changing …
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It’s SNEAUXmageddon!
Down here in New Orleans, let’s just say we are not used to the cold. With freezing temperatures threatening, the entire city is shutting down, (but here at Search Influence we are still hard at work!) Although many people are referring to the winter storm as Sneauxmageddon (the world is …
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Social Media And Small Businesses
Early last year, an article was featured on StreetFight.com that made some overzealous claims about social media marketing for small businesses. The negative stance was made loud and clear: social media marketing + very small businesses = zero return. I take the most issue with the article’s claim, “The type …
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Q&A on ShortStack
For anyone that doesn’t know, ShortStack is an app that allows you to run contests and promotions from your Facebook page. It can also help boost social engagement and get more likes on your page. I recently had a client ask about using ShortStack for a Facebook contest and this …
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4 Tips to Writing Attention-Grabbing Social Media Posts
CONTENT CONTENT CONTENT We are bombarded by content and information everyday. The average person reads a couple thousand words and sees about 247 images each day. Something interesting from a marketing standpoint: we see anywhere from 3,000-20,000 marketing messages every day! All of these words and images are pieces of …
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What’s Wrong With Facebook Cover Photo Reach?
Facebook announced a new version of News Feed way back in March 2013 and emphasized that decreasing clutter and increasing images were the company’s top priorities. Months later, some of the highly touted features have still not rolled out to all site users. However, one change was made almost immediately: …
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