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The Return… of the Website
The website is back, y’all! Yeah yeah, we know they didn’t go anywhere, but for the last few years we have had a large shift to companies investing in their social media presence and building out experiences that their fans can interact with on Facebook. It made sense 100% of …
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Improving EdgeRank on Facebook Pages: Chasing the Mythical 16%
Facebook has been rather straightforward about the fact that Pages only reach about 16% of their fans on average organically. The social media giant recommends posting engaging content, such as videos and photos, or asking questions of your fans in order to reach a wider audience. Of course, they also …
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Turn Quiet Customers into Brand Ambassadors with the Right Social Media Content Strategy
Thanks to Panda and social signals becoming more prevalent than ever in Search Engine algorithms, content both on and off-site is moving to the forefront of most SEO and online marketing strategies. Truly exceptional content not only ranks well, but is shared virally and provides a real value to the …
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Company Profile: Culture Shock LLC
One of the reasons I love New Orleans is that living local is part of everyday life. People love shopping and eating at local businesses. Thankfully, you won’t find many chains in the New Orleans zip codes (you need to go out to Metairie for that)! My friend Christine Alex …
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#Facebook #Hashtag #Apocalypse
I love a good hashtag, y’all. I think everybody does! They are great engaging pieces of content in social media posts that can really build engagement among your followers. They are also extensions of your post that allow you to specify your tone and point of view. Pinterest, Twitter, Google+, …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. A New Google Search Result in Beta – Search Engine Land As usual, Google is always testing new search results and the way the results display. Dr. Peter Meyers of Moz recently noticed a change in the Google search interface. The results displayed included restaurant reviews from Reason, New …
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5 Tips for Non-Profits to Get Social
Due to financial limitations, many non-profits find it difficult to increase their online presence. It may be difficult for local non-profits to compete with the big brands that are creeping on their digital space. Yet there are a few ways for non-profits to interact with their target audience online for …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. Dusting The Website For Spring: Optimization and SEO Cleaning — SEOmoz How long has it been since you spent some time cleaning up your website? I’m sure for many of us, it’s been far too long. In this post, Scott Wyden Kivowitz gives some great tips for dusting on-site and off. …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. Back to Basics: Meta Descriptions 101 – Search Engine Journal If you haven’t looked at your meta descriptions in over a year or 6 months, it may be time to refresh your meta data. Meta descriptions are the ones that will show up in search results, so they should sound …
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Getting Personal With My (Promoted) Posts
The Promoted Post Writing this blog post: $8.09 Medium-size bag of Lay’s Chicken & Waffles chips: $1.09 Sponsoring this post on Facebook: $7.00 Being funny and popular on Facebook: Priceless Why Should You Care? Well besides the fact that Lay’s is pushing three atrocious new flavors on consumers, this was …
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