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Get Real ROI on Facebook with Sponsored Stories
Many, including big brands, are convinced that Facebook Ads are a waste of money. Under their assumptions, even high rates of fan interaction don’t correlate to new business. However, it’s clear that promoting strong organic posts beyond the natural reach of a page drives the expected post interaction and page …
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5 for Friday — Links, Stories, & Posts for Your Weekend
1. Who is Winning the Apple vs. Google iPhone Driving Directions Battle? Too Close to Call — Mike Blumenthal Even if you don’t keep up with the war between Apple and Google, you’re probably familiar with Apple Maps and it’s not-so-impressive emergence last fall. Well, since then, the app’s gotten its ducks …
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New Orleans: A Growing Tech City
For those of you who don’t know, before Hurricane Katrina ripped through the Gulf South, New Orleans was on a steady rate of decline. However, the city we love to call home here at Search Influence is in the middle of a major renaissance. News sources across the nation have …
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The New Facebook News Feed – What Brands and Users Need to Know
Facebook announced a new look to their News Feed yesterday, which aims to streamline its appearance and cut down on irrelevant stories. In fact, the tagline on their announcement reads “Goodbye Clutter… Hello bright, beautiful stories.” The new version will focus on images, and they will appear much larger and …
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5 for Friday — Links, Stories, & Posts for Your Weekend
1. The High Cost of Missing Listings: $10 Billion (or More) – Screenwerk Have you ever wondered about the real cost of erroneous or missing business contact information for local businesses on the web? A research firm has studied the issue, and you might be surprised how big the numbers are. An …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. How does social media affect your SEO? – Search Engine Journal Does Google really pay attention to social signals? As more and more users share content through social networks, Google is taking note to what gets shared and has even trying to capitalize on that by starting Google+. Some …
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WTF Facebook?
On Friday, I received an email from Facebook regarding their Page Insights. My initial reactions were “Great! They’ve finally realized how horrible their reporting system is and are making changes!” Boy, was I wrong. The email in its entirety is below, but the man gist is that they have been …
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5 for Friday — Links, Stories & Posts For Your Weekend
Google AdWords Announces Enhanced Campaigns -Search Engine Watch Google announced Enhanced Campaigns this month, much to the dismay of some and delight of most. The Enhanced Campaigns work to simplify mobile marketing – sounds good, right? So why are some advertisers viewing this update negatively? Check out our blog post by …
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TV’s Next Social Media Superstar Is…
In 2012, the number of people using social media grew to 1.43 billion users. This stark increase in tweeting, posting, and pinning has grabbed the attention of traditional marketers – most notably: Television. TV shows are not only leveraging social to increase brand awareness and interactions but to increase ratings. …
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Super Bowl Social Media: A Touchdown Pass for National Brands
Super Bowl advertising spots are one of the most sought after 30 seconds in television each year. With the event having an estimated viewership of well over 110 million, many national companies view the hefty $4 million dollar price tag as money well spent. In fact, the New York Times …
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