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5 For Friday — Links, Stories & Posts For Your Weekend
• Ranking the 100 Most InDemand Employers Using LinkedIn Data [INFOGRAPHIC] – LinkedIn In pulling professional data from their 175 million users, LinkedIn creates an infographic to display which companies are most attractive to potential job candidates. Software and technology dominating the top 5 positions, with Google taking the lead …
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4 DIY SEO Tips for the Small Business Owner
My husband and I have some friends who are in town every year at the end of August, without fail, so we know we have a dinner date with this couple at the peak of hurricane season every year. This year, we met our friends on the Saturday night after …
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How To Use Facebook Timeline To Promote Your Business
While many users have opted to cling to the traditional Facebook design for as long as possible, all users are currently being forced to jump on the Timeline bandwagon — whether they like it or not. At this point in the game, though, the majority of users have been using …
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Hurricane Isaac & Social Media: Not Just For Memes & Self Portraits
What were we to do? Hurricane Isaac is raging outside our doors, winds ripping down the street at 100 miles an hour, suddenly our power dies and our city goes dark. New Orleanians are trapped inside our homes without a way to connect to the outside world. At this point …
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Having Your Cake and Eating It Too: A Step-by-Step Guide To Scheduling Updates In Facebook
A few weeks ago I wrote a blog post about how I had found the new Facebook scheduling tool improved EdgeRank for pages. The blog analyzed the significant gains we’ve seen in clients’ reach and interaction since we began using the tool rather than scheduling posts through HootSuite. It seems …
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How To Set Up WordPress Social Metadata
We couldn’t be prouder to announce that our own Doug Thomas’s video has won the SEOMoz Youtube Contest! Social metadata, the hidden content that displays your content in a correct and attractive way on social media sites, is one of the most overlooked aspects of posting a blog or article, …
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When Did The Chicken Cross The Road? Chick-Fil-A, Facebook Foul Ups and Web 2.0
It’s January 1st, 1999. The Euro is established. A month later, the U.S. Senate acquits Bill Clinton of impeachment charges. Then Star Wars Episode I, Napster, Columbine. And in an article entitled “Fragmented Future,” Darcy DiNucci states that, “The first glimmerings of Web 2.0 are beginning to appear…” That was …
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Facebook Scheduling Tool for Business Improves EdgeRank
Maximizing Facebook Fan engagement and excelling at the ever mysterious “EdgeRank” are top priorities for both business owners and marketing firms in this digital age. Unfortunately these lofty aims often take the backseat to more pressing demands, like actually running a business, rather than just writing about one online. Even …
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TV Ads vs. Facebook Ads: Targeting the Money
I came across a kind of shocking figure the other day while reading about the Facebook IPO. It appears Facebook ad sales generated $3 billion in revenue in 2011. That’s as much money as JP Morgan appears to have lost recently. Whoops. But here’s an even more brain-wrinkling number: traditional …
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Trading Privacy for Employability: Job Candidates Increasingly Asked to Provide Facebook Logins
In the fall of 2003, Mark Zuckerberg and a few friends created a simple social website to connect better with friends and classmates at Harvard University. Little did he know that this social website would become the lodestar of today’s social networking — not just allowing for connections with school friends …
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