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How to React to Facebook Reactions: All Your Business Needs to Know
Here is my take on what businesses and marketers need to know about Reactions and how the change will impact our data. How is Facebook tracking Reaction data? Right now, Facebook is including all Reactions bundled together for the metrics on “Likes” in ads, and in the top level of …
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Earn More Facebook Friends for Your Business with These 4 Tips
According to the National Day Calendar, what we all know as February 11 is actually observed as National Make A Friend Day, not to be confused with June 8, which is National Best Friends Day (though we celebrate that here, too!). As it is described on the National Day Calendar website, …
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3 Tips to Help Law Firms Generate More Leads on Social Media
In 2015, 35% of all lawyers obtained clients from their social networks, according to an ABA survey. Tech-savvy attorneys and digital marketing experts alike know that social media sites like LinkedIn, Google+, and Facebook are great business development tools. Engagement is an imperative. In fact, it is the new word-of-mouth …
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A Dentist’s Guide for Choosing Target Audiences on Facebook
The number one tool in any business’s online advertising arsenal is knowing your audience. In a field as wide-ranging and diverse as dentistry, such knowledge can mean the difference between a stagnant online presence and social media success. So we’ve put together a helpful guide to improving your understanding of …
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For Small Law Practices, Online Resources Can Be Judge & Jury
For many solo practitioners and small law firms just starting out, establishing a consistent client base is the number one priority. In the increasingly competitive land of marketing your law practice, it’s imperative to look beyond the traditional methods such as putting your picture on a billboard, directly contacting potential …
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Insta-Ads: Facebook Brings Instagram Ads to Life
Good news for advertisers! It appears that Instagram Ads are now open for advertisers through Facebook’s Power Editor. While no official announcement has been made (and Instagram hasn’t even updated their site), I stumbled across these new features while poking around my Business Manager. What tipped me off was the …
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Your Fortunes Are Written in the Stars (Your Facebook Star Reviews, That Is)
In a time when smartphones can do everything from tracking down our car keys to acting as a 3D mobile scanner, the modern American consumer is more connected than ever. The Internet lets us share photos with people across the world or down the street, but in addition to sending …
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Five for Friday: Facebook’s Payment Feature, DuckDuck Go, & More!
1. Facebook Messenger Payments Service Is Nationwide – Mashable Facebook’s vice president of messaging products, David Marcus, recently announced that Facebook Messenger has rolled out its payment feature. Users can add their debit card information in the Messenger’s settings. You can then send payments by starting a conversation with a …
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Eggs & Beacon – Facebook Place Tips Help Businesses Digitally Advertise
Imagine walking into your favorite local bar. One of the first things you’ll probably do is pull out your phone while you’re waiting for a drink or a friend. Now, imagine that as you open the Facebook app, you receive a notification that, unfortunately for your liver, there’s a great …
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Five for Friday: Facebook Aims to Please, Amazon Goes the Way of Uber, & More!
1. Facebook Update Takes Into Account Time Spent Reading Stories – Search Engine Journal Facebook looks to be taking the next step forward in studying user behavior. The social networking giant is now directly measuring user activity and engagement, even when the user isn’t interacting with content. How important to …
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