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Year-end Trends: What’s Been Driving Local Search in 2018?
Annually, the brightest minds in the local search field come together to provide their input on the major changes and trends in the industry via the Local Search Ranking Factors Survey. Coordinated by Darren Shaw from Whitespark and the fine folks at Moz, the 2018 review of local ranking factors …
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What Happened to My Meta Descriptions in Search Results?
During a typical day-to-day interaction with Google’s SERP recently, I started to realize the variable nature in which meta descriptions were being pulled into search results for our site. We know that last December Google announced the expanded the character count guidelines for meta descriptions, but that did not seem …
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Rookie Website Mistakes, Part 6: You Abandon Good Work When Replacing an Old Site
So, you’re launching a new spiffy, user-friendly website? Or, maybe you’re migrating your site from an HTTP to HTTPS secure domain? To make the launch as successful as possible, there are a few important steps you (or more likely your web developer) should take on the backend to facilitate a …
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Rookie Website Mistakes, Part 5: Weak Content
Welcome to Part 5 of our series on Rookie Website Mistakes. In Part 4, we learned about single page website design and how they often put form over function much to the detriment of your SEO and the user experience. While we all want a shiny new website with all …
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Rookie Website Mistakes, Part 4: You Have a Single Page Website
Single page websites are very popular right now with web designers. With so many new ways to develop websites, they’ve become a unique and scroll-friendly way for users to interact with a company in a way that they’re used to (cue the token image of people scrolling through phones). And, …
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Security! This Site Isn’t Safe! What Will Google Do About It?
Business is booming, leads are pouring in from your homepage form, and it seems that the direction of your company couldn’t be brighter. Then your leads seem to stop in the tracks and business slows down considerably. What could’ve happened? Your landing pages and main site call to action are …
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Google Attribution Allows Clear, Seamless Campaign Analysis for Marketers
How do you know which of your interactions with a customer mattered the most? How do you measure an organic search that someone performed for a product on one device compared to an ad clicked right before the point of purchase on another? Well, Google set out to solve some …
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Gotta Go Fast! The Impact of Page Speed on Your Rankings
“We have so much time and so little to do. Strike that, reverse it.” Roald Dahl, Charlie and the Chocolate Factory That may be a bit dramatic, but time is extremely important. In the digital age where a lot of people barely have the time to stop and say hello …
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Grow Your Business With These 7 Digital Marketing Tactics
Members of the Search Influence team gave their insight on tried and true digital marketing strategies. These strategies apply to every industry, from plastic surgeons to attorneys, and many can be implemented across different channels of marketing. Using a mix of or all of the 7 tactics below is a …
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Site Audits and Your Business: An Introduction
Just like any portion of your business, your website requires constant maintenance to ensure that it is running as optimal as it should. It’s very well known that Google loves to constantly change their algorithm, forcing websites to adapt quite frequently or else their search engine rankings will suffer. Whenever …
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