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Survive Google’s ‘Mopocalypse’ with these Tips for Your Mobile Strategy
Google’s new mobile-friendly update, which I originally discussed in my Search Engine Land column, is rolling out this month, and it’s time to put the focus on mobile. But with all this buzz about mobile websites, you may be thinking, “My website looks fine on my smartphone when I pinch …
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Googleplasty: How to Reshape Your Search Results (Part 2)
As more businesses begin to take efforts to improve their online presence, standing out in search results of highly competitive markets and areas becomes even more difficult—and nowhere is this perhaps more true than in the cosmetic medicine industry. In order to reshape your search results through the art of …
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Googleplasty: How to Reshape Your Search Results (Part 1)
As businesses grow more in touch with their online presence, it becomes more and more challenging to stand out in the search results of highly competitive markets and areas—and nowhere is this perhaps more true than in the cosmetic medicine industry. First things first, let’s make sure we’re on the …
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Avoid Customers Crying In Your Parking Lot: A Cautionary Tale
If you’ve ever done a Google search for a business, you’ve likely seen this kind of result. And I’m sure at least once, you’ve seen this result, driven to the location, and found it to be closed. In that crushing moment, did you hear your heart beating in your ears? …
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Search Influence launches Mobile SEO truck helping businesses with mobile-friendly websites
Internet marketing company launches Web truck, not food truck, in time for ‘Mobile Apocalypse’ SEARCH INFLUENCE PRESS RELEASE – APRIL 1, 2015 New Orleans-based online marketing company Search Influence launched a new twist on the food truck—the Mobile SEO truck to help businesses become more mobile friendly in advance of …
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Pick up the Phone: Google is Calling With A Mobile-Friendly Update
With Google’s recent announcement that mobile-friendliness will be a ranking signal, we have been fielding impressive numbers of emails and phone calls from website owners asking how this affects them. Google has been moving toward rewarding websites that are addressing consumer demand with mobile-friendliness. In the official announcement published on February …
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SEO for 2015: Meet the New Boss, Same as the Old Boss
The world of SEO is constantly changing. Google, the big prize for search engine ranking, may change its search algorithms from 500 to 600 times a year, and major updates like Panda, Penguin, and Pigeon are rolled out on a fairly regular basis. And while your business can’t shift SEO …
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Those Who Do Not Learn From The Past Are Doomed To Have Poor Search Value
If you’re reading this blog you’re probably already aware that Google has been busy updating their algorithms. If you work in the Internet marketing industry you may be on edge, cowering at the very mention of any animal whose name begins with the letter P. Ever since the first Panda …
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What’s Black and White and Impacts 3-5% of Search Queries? Panda 4.1!
In the last two months, Google has been busy improving the Panda. In early August (Aug. 8, 2014, to be exact), there was a lot of chatter from the SEO community seeing the flux in Google Analytics accounts, which was generally accepted as an unconfirmed monthly Panda data refresh. In early …
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Five For Friday: Paging Dr. Google, Panda 4.1 Is On The Loose, And More!
1. Google Gets a Medical Degree -Mashable In what may prove to be the coolest Google project all year, reports have surfaced that the search engine plans to implement a feature to their already lauded Helpouts initiative. The new project will attempt to take health-related symptomatic searches and connect users …
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