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5 For Friday: Winning at Local Search, Snippets in Search, & Investing in Content
1. Google Structured Snippets Officially in Search Results – Search Engine Land Schema markup and other forms of structured data are being used by webmasters to display Google structured snippets, but this isn’t the only way more data is pulled into the search results. Google has been testing out new …
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The Beheading of Google Authorship
So unless you’ve been living under a rock, you already know, or at least have an idea, of what happened to Google Authorship. Back in June, we saw the ominous sign that Google removed Authorship circle count and photos from search results. Between its low implementation rates and high error of …
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5 For Friday: Local Search, News, Advice, Measuring Success, and Penguin Refresh
1. Local Businesses: Watch Out! – Search Engine Watch Apple’s newest gadget, the Apple Watch, is likely to have a major impact on local search. The expected increase in hyper-local searches means added pressure will be placed on businesses to ensure they can be found easily online. “Users will be …
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5 For Friday – Amazon Ad Challenge, Facebook Changes, Twitter Spam, & Google’s Snafu
1) Amazon Takes on Google Adwords – Wall Street Journal The war for Internet supremacy rages on between Google and Amazon. The increasingly competitive relationship between the two giants has grown even more strained as of late, but their tenuous relationship has survived largely because Amazon is one of Google’s largest …
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Give Your Site Some Link-building Lovin’
With this year’s Google algorithm updates, we’ve heard a lot of buzz about implementing disavows and getting rid of bad, non-relevant links to your site. However, what we’ve heard less about is what to do after you get rid of all of those links. Now that those disavowed or deleted …
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Survive Your Serving of Google’s Pigeon Pie
Late last week, influencer Erika Karas wrote an informative blog about Google’s algorithm update, Pigeon. The new Pigeon update might make it more difficult for individual businesses to rank among sites that Google deems more useful and relevant to local searchers’ results. Most local directories received a boost in rankings …
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Has Panda 4.0 Got You Down?
Now that we are 4 weeks post-Panda 4.0, there is a decent amount of data to sift through and determine if a website got caught in the Panda filter. Panda is supposed to provide consumers with search results that are helpful to their needs. This means websites that have some …
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Hummingbird: Google Answers Your Questions, Anticipates What You Want to Know
Google’s most recent algorithm update, Hummingbird, or as some are calling it, the silent update, snuck it’s way into our lives under the radar a few weeks ago. The update was revealed at a celebratory meeting⏤hosted in the legendary garage that Larry and Sergey rented when Google started⏤commemorating the 15-year …
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Google’s Comin’, Yo! Penguin Update Resources You Can Use
Over the past couple of months, there has been a great deal of hysteria surrounding the unnatural link warnings being sent out in Google Webmaster Tools. These warnings and the release of Google’s Penguin update mean that now is definitely the time to start trying to “act natural” with your link-building methods. …
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