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No. Don’t “Upgrade” to Google Analytics 4 (GA4). Instead, install it and run it in Parallel.
Don’t “Upgrade” To Google Analytics 4 (GA4) Just Yet Google has been urging Analytics users – mostly by email – to “Upgrade” to Google Analytics 4 (GA4). At Search Influence, we are installing GA4 but not “upgrading” just yet. No doubt, GA4 will be a great improvement, but there are …
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Read This Before You Switch to Google Analytics 4
Key Insights A new version of Google Analytics is available and comes with some major changes. The Google Analytics 4 release is the largest update in the last decade or more to Google Analytics. It impacts the way users are tracked and the way their behavior is reported to us …
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Should You Switch to Google Analytics 4?
Key Insights: A new version of Analytics is available and comes with some major changes. Google Analytics 4 (GA4) is more beneficial to those with both website and app properties to track together than for website-only users. We recommend setting up both old (Universal) and new (GA4) properties to run …
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