5 for Friday — Links, Stories, & Posts for Your Weekend

1. Google To Protect Paid Search Keyword Data, Making it ‘NotProvided’ – Search Engine Journal This article discusses a report that Google will stop passing keyword data to analytics software, even for AdWords advertisers. The three main points of the article state that Google will likely stop providing referrer data …
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Google suggests: An overview of SEO

Three months ago I started working at Search Influence. I thought I knew a lot about SEO, boy was I wrong. After what seemed like a crash course in everything we do here, I thought I would put together an overview of what I’ve learned: SEO After 45 (!) trainings …
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Top 3 Things to Check in AdWords “Dimensions” Tab

The Dimensions tab in AdWords is a very useful area. You can really dig into a variety of different data sets to analyze your PPC performance. This data can give you valuable information on how best to optimize your campaign to maximize your budget, especially if you are limited by …
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Penguin 2.0 May Not Be Done Just Yet

We’ve been watching Penguin 2.0 and its effects, and as a team we have noticed some fluctuating data that suggests the algorithm has not quite settled in yet.  In another blog post, I put it out there that rankings are not everything, and they are not the primary measure of …
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5 for Friday — Links, Stories, & Posts for Your Weekend

1. The High Cost of Missing Listings: $10 Billion (or More) – Screenwerk Have you ever wondered about the real cost of erroneous or missing business contact information for local businesses on the web? A research firm has studied the issue, and you might be surprised how big the numbers are. An …
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Missing Analytics Data? It’s (Maybe) Not Your Fault

Marketers Like Us – How I’ve Learned to Stop Worrying and Love Having No Privacy

Marketers like us aren’t trying to figure out who specifically visited our site and did what, it’s more like an ant farm than an investigation. Instead of ineffective tools and sheer guesswork, the visitor loses a little privacy to help small business owners understand how people came to and use …
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An Overview Of Google Analytics

Upon installing the Google Analytics code on your Web site, you will have an abundant amount of information to navigate through relating traffic sources and visitor information. To begin analyzing your Web site’s data, go to http://www.google.com/analytics/ – Click “Access Analytics” (blue button on the right side) and login using your …
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