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Avoid Customers Crying In Your Parking Lot: A Cautionary Tale
If you’ve ever done a Google search for a business, you’ve likely seen this kind of result. And I’m sure at least once, you’ve seen this result, driven to the location, and found it to be closed. In that crushing moment, did you hear your heart beating in your ears? …
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Let’s Get Medical: How To Manage Healthcare Listings On G+
When it comes to adding healthcare listings in Google My Business (now the one-stop shop that includes Google Plus business management), there are many things to consider when managing multiple entities within one location. While building out multiple listings unnecessarily is not ideal, some instances may call for multiple listings …
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Old Google Plus Guidelines Go Out Of Business
Two nights ago, on December 1st, Google updated the business guidelines for pages in Google My Business (aka Google Plus). I’m here today to walk you through what’s changed and to give examples of good and bad practices of these new guidelines. It’s important to note, however, that these tips …
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Don’t Be Afraid To Stop & Ask For Directions: Making Google My Maps for SABs
As promised in my last blog about the new Google My Maps, I’m here today to teach you how to how to create My Maps for service area businesses (often referred to as SABs) that have highlighted boundaries of what counties or parishes they service. Before we delve into this …
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Five For Friday: Backlinks Back, Alright! The Missing Linkjuice & More
1. Blogs on Blogs – Moz Recently, Isla McKetta wrote an entry on The Moz Blog entitled “When Is a Blog the Right Form of Content Marketing?” Blogs have been championed as sure shots for improving online traffic and increasing a company’s influence. McKetta, however, argues that blogs are often …
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The Hitchhiker’s Guide To The New Google My Maps: Coding 101
So along with many other recent Google Maps enhancements, Google has finally done away with the “Classic” My Maps. On September 16, Google sent an email to many users stating that “Google My Maps [was] being upgraded.” Recently, you were able to continue using Classic, but if you wanted you …
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Five For Friday: Amazon Gets Physical, Tinder Cleans Up, & G+ Asks, Am I Pretty?
1. Google Testing New Local Interface In Web Search Results – Search Engine Roundtable Google is testing a new interface for showing the local web search results. Back in August, we saw that Google was showing the local carousel within the results, but this new interface is simply a list of …
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5 For Friday: Local Search, News, Advice, Measuring Success, and Penguin Refresh
1. Local Businesses: Watch Out! – Search Engine Watch Apple’s newest gadget, the Apple Watch, is likely to have a major impact on local search. The expected increase in hyper-local searches means added pressure will be placed on businesses to ensure they can be found easily online. “Users will be …
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Five for Friday – Google Launches Click & Drag for Maps, A New Twitter Record, & Pinterest Gets Even Easier!
Marketing Land publishes new research on tweet indexing in Google search results. Google Maps rolls out handy “click and drag” update. Why your content needs images to get the attention of engaged readers. The most talked about World Cup game breaks a Twitter record. Big brands begin testing a new …
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Getting Hands On With The New Google My Business
Today, Google launched Google My Business. This new, more intuitive Google Places serves as a one stop shop for small businesses to do the normal Google Places work like updating business info, adding photos, connecting with customers through Google Plus posting, and staying on top of reviews. They also launched an …
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