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Five For Friday: Death to G+, Facebook Video Calling, A Tech Movie Rec & More
1. Schema Marks Up Gmail – Moz Not too long ago, thanks to a pair of excellent blog posts from David and Ian, we learned all about schema—what it is, what it does, and how it can dramatically help a client’s online marketing strategy. After that wealth of knowledge was handed down, it …
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This National Small Business Week, Step up Your Online Marketing
It’s National Small Business Week—time to celebrate the successes and the insane amount of work small business owners put in. The struggle is real. You know you’re a small business owner when… …Your nightmares are about getting bad Yelp reviews. …Your social media “strategy” consists of bribing your college-aged daughter …
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Google Goes InZayn: How Malik’s Different Direction Broke the Internet
Unless you’ve been living under a rock, you probably know by now that Zayn Malik has left One Direction. This was news that affected not only fangirls like myself and some coworkers, but also the world. On March 25, 2015, the news broke, and the Internet went into a frenzy. …
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Five for Friday: Twitter Trends, #Mobilegeddon, the State of Moz, and More!
1. Twitter Is Rolling Out Trends with Descriptions on the Web – Marketing Land In an effort to improve engagement with its more casual users, Twitter has made multiple changes to its platform. The most recent has just rolled out on mobile and web, offering descriptions and metrics on trending …
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Survive Google’s ‘Mopocalypse’ with these Tips for Your Mobile Strategy
Google’s new mobile-friendly update, which I originally discussed in my Search Engine Land column, is rolling out this month, and it’s time to put the focus on mobile. But with all this buzz about mobile websites, you may be thinking, “My website looks fine on my smartphone when I pinch …
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Googleplasty: How to Reshape Your Search Results (Part 2)
As more businesses begin to take efforts to improve their online presence, standing out in search results of highly competitive markets and areas becomes even more difficult—and nowhere is this perhaps more true than in the cosmetic medicine industry. In order to reshape your search results through the art of …
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Googleplasty: How to Reshape Your Search Results (Part 1)
As businesses grow more in touch with their online presence, it becomes more and more challenging to stand out in the search results of highly competitive markets and areas—and nowhere is this perhaps more true than in the cosmetic medicine industry. First things first, let’s make sure we’re on the …
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Five for Friday: Go Natural, Rock Your SEO, Navigate Apple Maps, and More
1. How Your Band Can Rock SEO – Moz Most people don’t discover new music by Googling “indie rock bands.” Folks are more likely to discover a band through other means and then turn to the Internet to search for tour dates, song lyrics, etc. If you’re a musician, this …
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Google & Twitter Rekindle Old Flame with New Deal
Today, I’m going to tell you a love story between two Internet powerhouses. There’s drama, there’s intrigue, and there’s a rekindling of romances. Is it for the money? Is it for the power? That’s for you to decide. You may have heard that in February, Twitter CEO Dick Costolo announced …
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Five for Friday: Social Media Ad Wars, De-Spam Yourself, Text for Food, & More!
1. Google Fiber Launches New Product! – Google Fiber This week, Google Fiber introduced its newest Web connectivity feature, Fiber Dial-Up, to help us all get back some of the time that’s constantly being consumed by ever-present technology. The folks at Google were able to recognize that many of us …
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