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Avoid Customers Crying In Your Parking Lot: A Cautionary Tale
If you’ve ever done a Google search for a business, you’ve likely seen this kind of result. And I’m sure at least once, you’ve seen this result, driven to the location, and found it to be closed. In that crushing moment, did you hear your heart beating in your ears? …
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Five for Friday: Ditch the Phone, Google Your Cells, and Reconnect to Real Life
In the past few decades, we’ve seen a major shift in communication venues. We used to meet in the town square or pick up the phone, but now we belly up to a screen to share stories. In a world full of devices, it’s easy to feel disconnected, so this …
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Don’t Celebrate Too Soon: What to Know About Disappearing Manual Actions
The topic of manual actions disappearing from Google Webmaster Tools is not a new issue, but it has come up a few times in the last week, which automatically deems the topic worthy to write about. Do manual actions have expiration dates? Manual actions do expire, and when they expire, …
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Pick up the Phone: Google is Calling With A Mobile-Friendly Update
With Google’s recent announcement that mobile-friendliness will be a ranking signal, we have been fielding impressive numbers of emails and phone calls from website owners asking how this affects them. Google has been moving toward rewarding websites that are addressing consumer demand with mobile-friendliness. In the official announcement published on February …
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Defibrillate Your Clinic’s Social Media Plan in Five Steps
Over the past decade, there have been steady increases in the acceptance, usage, and number of social networks. With membership in the hundreds of millions and even billions, social media networks like Facebook, YouTube, and Twitter have become excellent platforms for businesses that want to reach and engage their audiences. …
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4 Internet Marketing Mistakes You Might Be Making
There is nothing more frustrating than putting all your money and effort into your site’s content only to see a conflicting ROI. Many companies and businesses rely on Internet marketing to increase their profits, but some make simple and even unpredictable mistakes as they go about it. Feeling frustrated or …
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Five for Friday: Pay for Twitter Verification, Snapchat Goes Local, and More!
1. If You Want to Be Verified on Twitter, All You’ll Have to Do Is Pay! – Mashable If you’ve ever tried, you know that getting verified on Twitter is a lengthy process. Twitter does not accept requests for verification, so users just have to wait until the site feels …
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Art of War: Keyword Edition
So you want to improve your online presence, crush your competitors, and rule the market with an iron fist from the coveted #1 spot on Google? Well, that’s all fine and good, but you may be getting a little ahead of yourself. Before you can dominate Google, you need to …
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Five for Friday: The Analytics Glitch, Google’s Beginnings, Mardi Gras Madness, & More!
1. Google Analytics Data Drops Off On Monday, February 9th – SEO Roundtable Did you notice that all of your customers suddenly decided to boycott your website this past Monday? You’re not the only one. Luckily, this is not an issue with your website or your business; it’s actually a brief …
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Search Tools, Edit Wars, and More: Get the Gist of Wikipedia for Businesses
What is the Loch Ness Monster? Who is Monty Python? What is the history of Starbucks? Every time you do a Google search for practically any event, business, person, phrase, song, or obscure piece of trivia, Wikipedia seems to be right there at the top of the search results. Wikipedia, …
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