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Google Plus Rolls out Vanity URLs! Kind of…
Google+ has rolled out new costume vanity URLs to select brands and users. This is pretty awesome, if I do say so myself. The vanity URLs look cleaner and are easier to remember, so they are better associated with brands. Also, it looks so much better on your professional printed …
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Influencer Spotlight: Gabrielle Benedetto
Native New Orleanian, Gabrielle Benedetto has been working on the Search Influence account management team for over a year and a half. When she isn’t at the office, you can probably catch her running around New Orleans training for her next big race or enjoying time with friends and family. …
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How To De-Personalize Your Search Results
As Google continues to update its algorithm to deliver more local and personalized results to searchers, it becomes harder to get a true sense of where your site ranks in the search results. Below are a few different options for “de-personalizing” the search results you see. First things first, Sign …
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Turn Quiet Customers into Brand Ambassadors with the Right Social Media Content Strategy
Thanks to Panda and social signals becoming more prevalent than ever in Search Engine algorithms, content both on and off-site is moving to the forefront of most SEO and online marketing strategies. Truly exceptional content not only ranks well, but is shared virally and provides a real value to the …
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Local U New Orleans: 14 Things You’ll Want to Know
About a month ago, my team and I attended Local U – an online marketing seminar held at Tulane University. It was an extremely valuable, very energizing half-day! Various industry leaders in local SEO have dedicated their time and resources to helping small businesses learn the basics. It was more …
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Google Slider Replacing the Maps Seven Pack?
Many people have seen the slider on the top of Google search results when searching for “things to do various city,” but have you seen it when searching other local terms lately? When I searched the term, “Pizza New Orleans,” I noticed the slider appearing instead of the seven pack …
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5 for Friday — Links, Stories, & Posts for Your Weekend
1. Google Acquires Waze to Improve Local Search Experience – Brafton On June 13, Google announced that it had acquired Waze, a social-sharing platform that uses crowdsourcing to gather real-time information about road closures and traffic jams to give mobile searchers accurate, up-to-the-minute directions. The deal will provide new data for Google Maps …
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Keyword Rankings are Important … Just Maybe Not as Important
I have always been hesitant to use keyword ranking reports as the focus for a successful SEO campaign. They are a useful measure, but they aren’t the most important, nor are they reliable and trustworthy. Don’t get me wrong. Ranking reports have value. Just not as the primary reporting standard. …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. A New Google Search Result in Beta – Search Engine Land As usual, Google is always testing new search results and the way the results display. Dr. Peter Meyers of Moz recently noticed a change in the Google search interface. The results displayed included restaurant reviews from Reason, New …
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3 Time Saving SEO Chrome Extensions
If you’re like me, you love to find any and all ways to save a little time here and there. That is why I have compiled a list of my top 3 time saving SEO Chrome extensions. 1. SEO SERP What does it do? SEO SERP is arguably the best …
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