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SEO & Chill: Google’s Penguin Algorithm Will Sink Sites With Spammy Links
Every business owner who uses the internet to advertise or display their product (which should be every business owner) needs to know about the importance of Google’s Penguin algorithm. Penguin was introduced way back in April of 2012 as a way to combat some “black hat” SEO practices, such as …
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Google My Business for Doctors: Visibility, Authority, & SEO
One of the first steps in improving your searchability with Google is to claim or create a Google My Business listing. With Google My Business, you can manage your information in Google Maps and Google Plus. Since My Business is owned by Google itself, the links gained from these profiles …
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Four Steps for Ranking Above Wikipedia on Google
When a user makes a query in Google, Google will sometimes display a Featured Snippet, which is a few lines of text that directly answer the question posed. These Featured Snippets provide valuable insight to the user who made the query, and according to a study by HubSpot, web pages …
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Does My Business Really Need a Google My Business Page?
In today’s interconnected world, businesses are putting a lot of effort toward getting their name out there on social media. The two biggest social media platforms, Facebook and Twitter, are used by businesses in all industries to connect with potential customers. The social exposure achieved through Facebook and Twitter is …
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Manage Tags Like a Sys Admin: 5 Ways Google Tag Manager Will Change Your Life
Where would we be without Google? It seems like for every issue that comes up in the field of online marketing, Google is ready with a solution. Google Tag Manager is one such solution. But before we examine the benefits of using this savvy tool, let’s first clarify what a …
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Upgrade Your Website with Fresh Content and Some Help from Beyoncé
In this ever-evolving age of Google, there seems to always be a way to upgrade your website and its search engine presence. Fresh content will not only ensure your website is up to date, but it can also inform your frequent customers of new information, let Google know that it …
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Google Grants: What Every Nonprofit Should Know
If you work for a nonprofit, you probably already take advantage of many of the free tools and services available to you. From software and applications to professional services, a huge number of corporations offer donations to show their commitment to the causes nonprofits represent—but few offer tools as powerful …
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How Medical Professionals Use Google Display Ads to Win New Patients
By now, most professionals in the medical industry know that a robust Internet marketing campaign is necessary to achieve maximum exposure in the digital age. Doctors, practice managers, and other medical professionals may have an SEO plan that is designed to improve their search engine rankings with web crawlers such …
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How the Google Penguin Update Will Affect Your Site in 2016
Happy Penguin Awareness Day! (You remembered, right?) Today, we celebrate everyone’s favorite quirky, aquatic natives of the Southern Hemisphere. Maybe you’ll want to spend the day in a tuxedo, visit your local zoo, or adopt a penguin to celebrate? Of course, if you’re in the world of SEO, you might …
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How To Fix A Manual Action
In recent weeks, there’s been chatter about a large influx of manual actions. This got me thinking: how many people actually know how to fix manual actions? Stay tuned, ’cause you’re gonna learn today! But First, the Basics: What Is a Manual Action? A manual action is a manual penalty …
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